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Lerner College hospitality faculty members have received several prestigious awards in both academia and industry, with four of our faculty members ranked in the top 20 hospitality faculty in the world. Notable awards include:

Faculty member Zvi Schwartz

Faculty Spotlight

Zvi Schwartz is a Professor in our Department of Hotel Business Management. His scholarly research and industry consulting focus on the core technical and strategic elements of the revenue management cycle: forecasting, optimization and monitoring, as well as the closely related topics of strategic pricing, and consumer and firm decisions in advanced reservation environments. Schwartz’ recent projects explore novel hotel forecasting approaches, occupancy forecasting accuracy measures, hotel competitive sets, overbooking optimization and revenue management performance measures.

Selected Publications

Our faculty members regularly publish research in top journals, enabling them to teach cutting-edge material in our classes. Some examples include:

Schwartz, Z., Altin, M. & Singal, M. (2016). Lodging performance metrics and strategic revenue management practices: RevPAR vs. GOPPAR, Journal of Revenue & Pricing Management. doi: 10.1057/rpm.2016.23

Torres, E & Kline, S. (2013). From customer satisfaction to customer delight: Creating a new standard of service for the hotel. International Journal of Contemporary Hospitality Management, 25(5), 642-659. Doi:

Beldona, S & Kher, H.V. (2015). The Impact of Customer Sacrifice and Attachment Styles on Perceived Hospitality. Cornell Hospitality Quarterly, 56(4), 355-368. doi: 10.1177/1938965514559048

Nelson, R.R., deRoos, J.A., & Ukhov, A.D. (2016).The Impact of Publicly Owned Hotels on Competing Properties. Cornell Hospitality Quarterly, 57(4), 348-366

DeMicco, F.J.; Parsa, H.G.; Gao, J. & Narapareddy,V. (2016).  Chipotle Mexican Grill: A Sustainability Champion Going Global with China. The Journal of Hospitality & Tourism Case Studies.  (In Press).

Yoo, J. J.-E., Kim, T. T., & Lee, G. (2015). When customers complain: The value of customer orientation in service recovery. Cornell Hospitality Quarterly, 56(4), 411-426.

Woolf, J., Berg, B., Newland, B. L., Green, B. C. (2016). Managing the development of emergent sports: Lessons from mixed martial arts. Journal of Sport Management, 30, 438-452.

Madanoglu, Lee, M.K., Kwansa, A.F., (2008). Risk-Return Analysis of Fast-Food Versus Casual-Dining Restaurants: Who Moved My Cheeseburger? Journal of Hospitality & Tourism Research, 32(3), 327-341.

Poorani, A., Platt, M., (2015). Executive Tenure: Attributes of Club Manager Longevity, International Journal of Hospitality & Tourism Administration, 16(2), 143-163.

Ma, J., & Ghiselli, R. (2014). The Minimum wage, A Competitive Wage and the Price of a Burger: Can Competitive Wages be offered in Limited-Service Restaurants? Journal of Foodservice Business Research, 19(2), 131-146.

DeSchriver, T.D., Rascher, D.A., & Shapiro, S. (2016). If we build it, will they come? Examining the effect of expansion teams and soccer-specific stadiums on Major League Soccer attendance. Sport, Business and Management: An International Journal, 6(2), 2015-227.

Miller, B. (2005). Building e-loyalty lodging brands: Avoiding brand erosion. In J. Mills & R. Law, (Ed.) Handbook of Consumer Behavior, Tourism and the Internet, (pp.133-144). New York: Haworth Hospitality Press.