Assistant Professor of Marketing
205 Lerner Hall
Newark, DE 19716
Julia Bayuk is an Assistant Professor of Business Administration in the Marketing area. She received a B.S. in Economics from the Wharton School at the University of Pennsylvania, with concentrations in Marketing and Communication, and a Ph.D. in Marketing at the University of Florida. Her research interests are centered around understanding when planning to pursue a goal is beneficial versus detrimental to achieving the goal. She is also really interested in understanding how perceptions of effort guide consumer decisions, and how a person’s salient identity influences their judgments and choices. Contextually, she is interested in public policy and studying issues related to improving consumer welfare, such as increasing the amount of money people save or getting in shape/ eating healthier.
Her research has been published in Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: Applied, and Journal of Consumer Psychology.
- Ph.D. in Marketing, Warrington College of Business, University of Florida, 2008
- B.S. in Economics, with Concentrations in Marketing and Communications, Wharton School, University of Pennsylvania, 2002.
- Curriculum Vitae
Bayuk, Julia Belyavsky, Chris Janiszewski and Robyn A. LeBoeuf (2010), "Letting Good Opportunities Pass Us By: Examining the Role of Mindset during Goal Pursuit," Journal of Consumer Research, 37, 570-83.
LeBoeuf, Robyn, Eldar Shafir, and Julia Belyavsky Bayuk (2010), “The Conflicting Choices of Alternating Selves," Organizational Behavior and Human Decision Processes, 111 (January), 48-61
Cohen, Joel B., Julia Belyavsky, and Timothy Silk (2008), “Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice,” Journal of Consumer Psychology, 18 (October), 270 – 275.
Janiszewski, Chris, Donald R. Lichtenstein, and Julia Belyavsky (2008), “Judgments about Judgments: The Dissociation of Consideration Price and Willingness to Purchase Judgments,” Journal of Experimental Psychology: Applied, 14(2), 151 – 164.
Awards & Honors
YoUDee Leadership Award Nominee for Best Advisor (Blue Hen Marketing Club), University of Delaware, May 2015
YoUDee Leadership Award for Best Co-Sponsored Event as the Advisor of the Blue Hen Marketing Club, University of Delaware, May 2012
YoUDee Leadership Award for Best Event for Meet the Marketers as the Advisor of the Blue Hen Marketing Club, University of Delaware, May 2011
Society for Marketing Advances Consortium Fellow, San Antonio, TX, November 2007
Haring Symposium Fellow, University of Indiana, April 2007
SCP-Sheth Dissertation Proposal Award, “Letting Good Opportunities Pass By: Examining the Role of Mindset During Goal Pursuit,” Honorable Mention, 2006
Presidential Fellowship Recipient, University of Florida, 2003 – 2007
Research Assistantship, University of Florida, 2003 – 2007
Professor Bayuk primarily teaches the Introduction to Marketing Course at the undergraduate level, and undergraduate and graduate levels of Buyer Behavior.