Matthew Robinson

Professor of Sport Management

Department: Business Administration
Campus Address: 04F Purnell Hall
Newark, DE 19716
Phone: 302-831-6680


Matthew J. Robinson is a professor and the director of the Lerner College sport management program. Robinson is also a member of the legal studies faculty and has a secondary appointment with UD’s School of Education. Robinson serves as director of UD’s International Coaching Enrichment Certificate Program and he helped to launch the International Coaching Apprenticeship in Basketball.

Robinson also serves as the director of sport research for UD’s Center for Applied Business and Economics Research, director of the Advanced Director of Coaching Course for the National Soccer Coaches Association of America and chairman of the Delaware Sport Commission, as well as serving on the board of directors for the Philadelphia Sports Congress and the faculty board for the UD Athletic Department.

Robinson has implemented a number of international sport initiatives, and has worked and consulted with organizations like NFL, MLB and NBA teams, state and city governments, academic departments, stadiums and sports governing bodies around the world. He is also the author of sport management texts Sport Club Management and Profiles of Sport Industry Professionals: The People Who Make the Games Happen. He has authored over 25 articles and made over 100 scholarly presentations.   

Robinson served as Islamic sport coordinator for the United States Department of State Bureau of Educational and Cultural Affairs in 2007, and served as interim director of athletics and recreation for UD during Spring 2016.


  • Ed.D. - Temple University, Athletic Administration, 1995
  • M.S. - Western Maryland College, Educational Administration, 1991
  • B.A. - York College of Pennsylvania, Communications & English Education, 1986
  • Curriculum Vitae




Antil, J, Burton, R. & Robinson, M.  (2012) Exploring the Challenges Facing Female Athletes as Endorsers.  Journal of Brand Strategy.  1 3. 292-307.

Robinson, M.J., Turam, E & Burton, R. (2011). Sport Sovereignty at Bay: The Impact of Globalization and the Multi-National Sport Enterprise on the Westphalian-Based International Sport Structure. The SAIS Review of International Affairs 31  1  31-37 

Trail, G.T., Robinson, M.J. Robinson & Kim, Y.K. (2008) Sport Consumer Behavior: A Test Group for Group Differences on Structural Constraints, Sport Marketing Quarterly 17 4 19-200.

Robinson, M.J.& Trail,G.T. (2005) Motives and points of attachment: Differences between college football, men’s basketball, and women’s basketball spectators. Journal of Sport Management. 19 1 58-80.

Robinson, M.J., Trail, G.T. Gillentine, A.J. & Dick, R.J. (2005) "Fans vs. Spectators: An Analysis of Those Who Attend Intercollegiate Football Games" Sport Marketing Quarterly, 14 2.

Robinson, M.J. & Trail, G.T. (2004). Motives and Points of Attachment of Professional Golf Spectators. Sport Management Review. 7 2, 167-192

Trail, G.T., Robinson, M.J., Dick, R. and Gillentine, A. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly.  12 4, 217-227.

Robinson, M.J. & Gladden, J. (2004). Thinking strategically about marketing: Assessing the brand equity of intercollegiate recreation and intramural programs. Journal of Recreational Sport., 27 2, 7-17.

Miller, J & Robinson (2003) A case study analysis of the Brand Equity conceptual model in intercollegiate athletics.  Research Quarterly for Exercise and Sport, 74 1, 88.

Robinson, M.J. & Miller, J. (2003). Assessing the impact of Bobby Knight on the brand equity of the Texas Tech basketball program. Sport Marketing Quarterly, 12 1, 56-60.







International Programs


The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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