Matthew Robinson

Professor of Sport Management

Department: Business Administration
Campus Address: 04F Purnell Hall
Newark, DE 19716
Phone: 302-831-6680


Dr. Matthew J. Robinson  is a full professor and the Director of the Sport Management Program in the Lerner College of Business and Economics at the University of Delaware. Dr. Robinson is also a member of the legal studies faculty and has a secondary appointment with the School of Education at the University. Robinson serves as Director of the International Coaching Enrichment Certificate Program (ICECP) funded by the United States Olympic Committee and the International Olympic Committee’s Olympic Solidarity fund. In five years, the ICECP program that Robinson directs hosted  140 national level coaches from  70 countries on the University of Delaware campus and at the United States Olympic Training Center in Colorado Springs, CO.  

Robinson also serves as the Director of Sport Research for the Center for Applied Business and Economics Research (CABER). In that capacity he has consulted with United States Soccer Federation, and the Colonial Athletic Conference, group of schools that compete at the highest level of intercollegiate competition in the United States. Dr. Robinson has consulted in the areas of feasibility studies, curriculum development, strategic planning, economic impact, marketing research,  and capital improvement planning for facilities and has worked with organizations including the United States Golf Association (USGA), the USGA 2009 Women’s Open, the Baltimore Ravens (NFL) and Baltimore Orioles (MLB), the McDonald’s LPGA Championship, Comcast-Spectacor, Philadelphia 76ers, Bowie Baysox, Global Spectrum, the Maryland Stadium Authority,  the Delaware Stadium Corporation, Ripken Baseball and Management and Design, the City of Aberdeen, Maryland, the University of Maryland Athletic Department, University of Delaware Athletic Department, York College of PA Athletic Department, State of Delaware Department of Tourism, Master Planning Firm Sgarzi Associates, Basketball Ireland, the governing body for basketball in Ireland and the Turkish Basketball Federation.

Robinson also serves as an Instructor for the National Soccer Coaches Association of America (NSCAA). Dr. Robinson was involved in the development of a curriculum and program for the Director of Coaching Course. The program was developed to train the leaders of soccer clubs in the United States. Over six years, the program has been offered over 20 times with over 800 coaches receiving a Director of Coaching Credential from the NSCAA. From that experience Dr. Robinson wrote the text Sport Club Management (Human Kinetics), which focuses on the principles of organizing and running a sport club from a business, organizational behavior theory, ethical as well as an athlete development perspective.

Robinson serves as the Chairman of the Delaware Sport Commission which was founded in 2009 for the purpose of attracting, regional, national and international sporting events to the state of Delaware for the purpose of economic development.  In the position, Dr. Robinson has developed the bidding strategy for the entity and has evaluated and prepared bid documents for submission. In its two years of existence, the commission has successfully landed national events for the state as well multiple regionally focused events.

Dr. Robinson is also the author of the highly successful sport management texts: Profiles of Sport Industry Professionals: The People Who Make the Games Happen and has authored over 25 articles and made over 100 national and international scholarly and professional presentations.    

Through external and internal funding sources, Dr. Robinson has implemented international sport initiatives in Turkey, Senegal, Ireland, Cape Verde and India. The initiatives have included the education of international graduate students; sport outreach programs in these countries; travel abroad by UD faculty, staff and students; and goodwill tours to the USA by sport delegates from Turkey, Senegal and India. Dr. Robinson has partnered with US embassies in Turkey, Senegal, Jordan, Afghanistan and Ireland to implement programs and has worked with the United Nations Office on Drugs and Corruption on sport outreach programs. He has also collaborated with basketball federations in Turkey, Ireland, India and Senegal, the Olympic Committee in Turkey as well as the National Basketball Association (NBA). Dr. Robinson served as Islamic Sport Coordinator for the United States of America Department of State in the Bureau of Educational and Cultural Affairs in the area of sport diplomacy in 2007 while on sabbatical from the University. 


  • Ed.D. - Temple University, Athletic Administration, 1995
  • M.S. - Western Maryland College, Educational Administration, 1991
  • B.A. - York College of Pennsylvania, Communications & English Education, 1986
  • Curriculum Vitae




Antil, J, Burton, R. & Robinson, M.  (2012) Exploring the Challenges Facing Female Athletes as Endorsers.  Journal of Brand Strategy.  1 3. 292-307.

Robinson, M.J., Turam, E & Burton, R. (2011). Sport Sovereignty at Bay: The Impact of Globalization and the Multi-National Sport Enterprise on the Westphalian-Based International Sport Structure. The SAIS Review of International Affairs 31  1  31-37 

Trail, G.T., Robinson, M.J. Robinson & Kim, Y.K. (2008) Sport Consumer Behavior: A Test Group for Group Differences on Structural Constraints, Sport Marketing Quarterly 17 4 19-200.

Robinson, M.J.& Trail,G.T. (2005) Motives and points of attachment: Differences between college football, men’s basketball, and women’s basketball spectators. Journal of Sport Management. 19 1 58-80.

Robinson, M.J., Trail, G.T. Gillentine, A.J. & Dick, R.J. (2005) "Fans vs. Spectators: An Analysis of Those Who Attend Intercollegiate Football Games" Sport Marketing Quarterly, 14 2.

Robinson, M.J. & Trail, G.T. (2004). Motives and Points of Attachment of Professional Golf Spectators. Sport Management Review. 7 2, 167-192

Trail, G.T., Robinson, M.J., Dick, R. and Gillentine, A. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly.  12 4, 217-227.

Robinson, M.J. & Gladden, J. (2004). Thinking strategically about marketing: Assessing the brand equity of intercollegiate recreation and intramural programs. Journal of Recreational Sport., 27 2, 7-17.

Miller, J & Robinson (2003) A case study analysis of the Brand Equity conceptual model in intercollegiate athletics.  Research Quarterly for Exercise and Sport, 74 1, 88.

Robinson, M.J. & Miller, J. (2003). Assessing the impact of Bobby Knight on the brand equity of the Texas Tech basketball program. Sport Marketing Quarterly, 12 1, 56-60.







International Programs


The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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