Professor of Sport Management
04F Purnell Hall
Newark, DE 19716
Matthew J. Robinson is a professor and the director of the Lerner College sport management program. Robinson is also a member of the legal studies faculty and has a secondary appointment with UD’s School of Education. Robinson serves as director of UD’s International Coaching Enrichment Certificate Program and he helped to launch the International Coaching Apprenticeship in Basketball.
Robinson also serves as the director of sport research for UD’s Center for Applied Business and Economics Research, director of the Advanced Director of Coaching Course for the National Soccer Coaches Association of America and chairman of the Delaware Sport Commission, as well as serving on the board of directors for the Philadelphia Sports Congress and the faculty board for the UD Athletic Department.
Robinson has implemented a number of international sport initiatives, and has worked and consulted with organizations like NFL, MLB and NBA teams, state and city governments, academic departments, stadiums and sports governing bodies around the world. He is also the author of sport management texts Sport Club Management and Profiles of Sport Industry Professionals: The People Who Make the Games Happen. He has authored over 25 articles and made over 100 scholarly presentations.
Robinson served as Islamic sport coordinator for the United States Department of State Bureau of Educational and Cultural Affairs in 2007, and served as interim director of athletics and recreation for UD during Spring 2016.
- Ed.D. - Temple University, Athletic Administration, 1995
- M.S. - Western Maryland College, Educational Administration, 1991
- B.A. - York College of Pennsylvania, Communications & English Education, 1986
- Curriculum Vitae
Antil, J, Burton, R. & Robinson, M. (2012) Exploring the Challenges Facing Female Athletes as Endorsers. Journal of Brand Strategy. 1 3. 292-307.
Robinson, M.J., Turam, E & Burton, R. (2011). Sport Sovereignty at Bay: The Impact of Globalization and the Multi-National Sport Enterprise on the Westphalian-Based International Sport Structure. The SAIS Review of International Affairs 31 1 31-37
Trail, G.T., Robinson, M.J. Robinson & Kim, Y.K. (2008) Sport Consumer Behavior: A Test Group for Group Differences on Structural Constraints, Sport Marketing Quarterly 17 4 19-200.
Robinson, M.J.& Trail,G.T. (2005) Motives and points of attachment: Differences between college football, men’s basketball, and women’s basketball spectators. Journal of Sport Management. 19 1 58-80.
Robinson, M.J., Trail, G.T. Gillentine, A.J. & Dick, R.J. (2005) "Fans vs. Spectators: An Analysis of Those Who Attend Intercollegiate Football Games" Sport Marketing Quarterly, 14 2.
Robinson, M.J. & Trail, G.T. (2004). Motives and Points of Attachment of Professional Golf Spectators. Sport Management Review. 7 2, 167-192
Trail, G.T., Robinson, M.J., Dick, R. and Gillentine, A. (2003). Motives and points of attachment: Fans versus spectators in intercollegiate athletics. Sport Marketing Quarterly. 12 4, 217-227.
Robinson, M.J. & Gladden, J. (2004). Thinking strategically about marketing: Assessing the brand equity of intercollegiate recreation and intramural programs. Journal of Recreational Sport., 27 2, 7-17.
Miller, J & Robinson (2003) A case study analysis of the Brand Equity conceptual model in intercollegiate athletics. Research Quarterly for Exercise and Sport, 74 1, 88.
Robinson, M.J. & Miller, J. (2003). Assessing the impact of Bobby Knight on the brand equity of the Texas Tech basketball program. Sport Marketing Quarterly, 12 1, 56-60.