Robert Kent

Associate Professor of Marketing

Department: Business Administration
Campus Address: 309 Alfred Lerner Hall
Newark , DE 19716
Phone: 302-831-1780


Bob Kent studies advertising and media at the Lerner College of the University of Delaware. He holds a BS in marketing from Ohio State University, an MBA in finance from the University of Toledo, and a PhD in marketing from the University of Cincinnati. His work has been published in Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Journal of Advertising Research, Journal of Consumer Psychology, and other outlets.


  • Ph.D. - University of Cincinnati, Marketing, 1990
  • MBA - University of Toledo, Finance, 1987
  • BS - Ohio State University, Marketing, 1983
  • Curriculum Vitae


  • Swaminathan, Srini and Robert J. Kent (in press), “Second-by-Second Analysis of Advertising Exposure in TV Pods: The Dynamics of Position, Length, and Timing,” Journal of Advertising Research.
  • Kent, Robert J. (in press), “Switching Before the Pitch: Exploring Television Channel Changing Before the Ads Even Start,” Journal of Marketing Communications.
  • Kent, Robert J. and David A. Schweidel (2011), “Introducing the Ad ECG: How the Set-Top Box Tracks the Lifeline of Television,” Journal of Advertising Research, 51 (December), 586-593.
  • Schweidel, David A. and Robert J. Kent (2010), “Examining the Gap Between Television Program and Commercial Audiences: An Investigation Using Live Tuning Data,” Journal of Marketing, 74 (May), 18-33. 
  • Eisenberger, Robert, Ivan L. Sucharski, Steven Yalowitz, Robert J. Kent, Ross Loomis, Jason R. Jones, Sarah Paylor, Justin Aselage, and John P. McLaughlin (2010), “The Motive for Sensory Pleasure: Enjoyment of Nature and Its Representation in Painting, Music, and Literature,” Journal of Personality, 78 (2), 599-638.


Awards & Honors

  • Best Paper Award, American Marketing Association Advertising Special Interest Group, 2000.
  • Nominated for University of Delaware Excellence in Teaching Award, 1996.
  • Advertising Educational Foundation Visiting Professor, Foote, Cone and Belding, 1993.
  • American Marketing Association Doctoral Consortium Fellow, 1990.


  • Advertising
  • Consumer Behavior
  • International Marketing
  • Introduction to Marketing
  • Marketing Strategy

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

  • Alfred Lerner College of Business & Economics
    303 Alfred Lerner Hall  •  Newark, DE 19716  •  USA  •  ©