Srikanth Beldona

Associate Professor, Director of Graduate Studies,
Hospitality Business Management

Department: Hotel, Restaurant & Institutional Management
Campus Address: 216 Raub Hall
Newark, DE 19716
Phone: 302-831-6192


Professor Beldona is the Program Director of the M.S. in Hospitality Business Management and Associate Professor with expertise in hospitality marketing at the Alfred Lerner College of Business and Economics at the University of Delaware. Prior to joining academia, he worked for over seven years in the industry in the areas of lodging management, franchise development and technology training.

Professor Beldona focuses his research in the area of consumer psychology as it relates to developing measures of hospitality performance, evaluating commoditization and monitoring online consumer behavior.

Recent projects include an examination of guest attachment styles in hospitality and evaluating differences in perceptions of commoditization between industry executives and customers. His research has appeared in the Cornell Hospitality Quarterly, Journal of Travel Research, Tourism Management and the International Journal of Hospitality Management among others. He was ranked 15th in the world in research among hospitality faculty.

Professor Beldona teaches Hospitality Marketing, Customer Service Management and Travel Internet Marketing at both the graduate and undergraduate levels. He has been cited in the Chicago Tribune, Boston Globe, Express Hospitality, and Business Line among others on trends pertinent to hospitality marketing and education.

He was selected as one of 2015’s Top 25 Most Extraordinary Minds in Hospitality Marketing by Hospitality Sales and Marketing Association International (HSMAI).


Ph.D., Purdue University

MBA, University of Newcastle, Australia

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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