Suresh Sundaram

Assistant Professor of Marketing

Department: Business Administration
Campus Address: 216 Lerner Hall
Newark, DE 19716
Phone: 302-831-6187


Suresh joined Lerner College of Business & Economics at the University of Delaware (UD) in Fall 2007. Suresh has taught several Undergraduate and Graduate Marketing courses at UD. Suresh has over 18 years of experience teaching Marketing. He started his teaching career as a graduate student at the University of Houston in 1998 and later at Loyola College in Maryland (now, Loyola University of Maryland). At Loyola College, in addition to teaching in the Undergraduate and Graduate program, Suresh also taught in the Executive MBA and Executive Education program. 

In addition, Suresh is a highly experienced researcher who brings over 15 years of experience in designing and conducting marketing global research projects across multiple industry sectors including Consumer Durables, Consumer Packaged Goods and Pharmaceuticals.  His areas of expertise include; marketing research, marketing strategy, advanced multivariate analysis, conjoint analysis, segmentation, survey design and execution. 
Suresh also has an active interest in academic research focused largely in the area of the impact of technology on Marketing. He has been published in leading peer-reviewed marketing journals like the Journal of the Academy of Marketing Sciences and the Journal of Personal Selling and Sales Management. His co-authored paper in the Journal of Personal Selling and Sales Management won the journal’s Best Paper Award.
Suresh holds a Ph.D. in Business Administration from the University of Houston. He also holds a Bachelor’s degree in Instrumentation Engineering from the University of Bangalore, India. He lives in Newark, Delaware with his wife and daughter.  He enjoys listening to music, reading, watching crime shows and is an avid fan of the game of cricket.  He is a tech geek and loves to try out new gadgets as soon as they are introduced to the market.


  • Ph.D.- University of Houston, Marketing & Management Information Systems, 2003
  • B.S. - University of Bangalore, Engineering, 1992
  • Curriculum Vitae


Research Interests

Impact of Technology on Marketing, especially on the sales force and on individual consumers.

Decision-Making and Outcomes

Research Publications

Steven Posavac, Michal Herzenstein, Frank Kardes, and Suresh Sundaram (2010), “Profits and Halos: The role of firm profitability information in consumer inference,” Journal of Consumer Psychology, 20, 327-337.

Suresh Sundaram, Andrew Schwarz, Eli Jones, and Wynne W. Chin (2007), “Technology Use on the Front Line: A Panel Data Analysis of How Technology Enhances Individual Performance,” Journal of the Academy of Marketing Science, 35 (1), 101-112.

Eli Jones, Suresh Sundaram and Wynne Chin (2002), “Factors Leading to Sales Force Automation Adoption by the Sales Force: A Longitudinal Analysis,” Journal of Personal Selling and Sales Management, 22 (Summer), 145-156.

Betsy D. Gelb and Suresh Sundaram (2002), “Adapting to “Word of Mouse”,” Business Horizons, 45 (July-August), 21-25.

Awards & Honors

  • Department Award for Best Article of the Year, Loyola College in Maryland, 2004
  • The Journal of Personal Selling and Sales Management’s Marvin Jolson Award for "Best Contribution to Selling and Sales Management Practice" for the article "Factors Leading to Sales Force Automation Use: A Longitudinal Analysis" by Eli Jones, Suresh Sundaram, and Wynne Chin (JPSSM Volume 22, Number 3), 2003
  • Dean’s Award for Academic Excellence, C. T. Bauer College of Business, University of Houston, May 2003.


Teaching Interests:

Graduate and Executive MBA: Marketing Management, Sales and Sales Management, Marketing Strategy, Marketing Research, Global Marketing

Undergraduate: Introduction to Marketing, Marketing Research, Marketing Strategy, Personal Selling and Sales Management 

Courses Taught at University of Delaware:

Graduate: Marketing Management, Marketing Research

Undergraduate: Introduction to Marketing, IT Applications in Marketing, Marketing Strategy, Marketing Research, Seminar in International Marketing Management (Study Abroad)

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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