Zvi Schwartz


Department: Hotel, Restaurant & Institutional Management
Campus Address: Raub Hall
Newark, DE 19716
Phone: 302-831-4803


Dr. Zvi Schwartz is a Professor in the Department of Hotel, Restaurant and Institutional Management in the Alfred Lerner College of Business and Economics at the University of Delaware. Prior to joining the University of Delaware, Dr. Schwartz was the J. Willard and Alice S. Marriott Senior Faculty Fellow for Hospitality Finance and Revenue Management in the department of Hospitality and Tourism Management at Virginia Tech where he served as the director of graduate programs, and an associate professor at the University of Illinois. Prior to joining academia, he had over a decade of lodging industry experience as a manager and an entrepreneur.

His scholarly research and industry consulting focus on the core technical and strategic elements of the revenue management cycle: forecasting, optimization and monitoring, as well as the closely related topics of strategic pricing, and consumer and firm decisions in advanced reservation environments. Recent projects explored novel hotel forecasting approaches, occupancy forecasting accuracy measures, hotel competitive sets, overbooking optimization, and revenue management performance measures.

Dr. Schwartz teaches courses in hotel management at both the graduate and undergraduate level and mentors doctoral and master’s students. He is an active member of the International Council of Hotel, Restaurant, and Institutional Education (I-CHRIE), the chair of I-CHRIE’s Revenue Management special interest group (SIG), and chaired I-CHRIE’s research academy track.  Dr. Schwartz has received numerous research awards. He is a three-time recipient of ICHRIE's W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, and his research grants total over $600,000.


  • Ph.D., Hospitality and Tourism Management, Purdue University
  • MBA, Tel-Aviv University
  • BA, Economics, Haifa University
  • Curriculum Vitae



Selected recent publications

  • van der Rest, J., Cordella, P., Loosschilder, G. & Schwartz, Z. (Forthcoming 2016).  Connecting search marketing to hotel revenue management:  Conjoint analysis as a methodology to evaluate the optimal online travel agency commission fee, Services Science.
  • Chen, C., Schwartz, Z., & Yu, X. (Forthcoming 2016). On the students as surrogates research conundrum: Insights from statistical reasoning in revenue management. Journal of Revenue & Pricing Management.
  • Schwartz, Z., Uysal, M., Webb, T., & Altin, M. (forthcoming 2016). Hotel Daily Occupancy Forecasting with Competitive Sets: A Recursive Algorithm, International Journal of Contemporary Hospitality Management, 28(4).
  • Poria Y., Schwartz, Z., & Uysal, M. (2015). IF you can keep your head: The unintended consequences of the impact factor on tourism research. Tourism Management. 51, 300-302. doi:10.1016/j.tourman.2015.05.010.
  • Xiang .Z, Schwartz, Z., Gerdes, J. H., & Uysal, M. (2015). What can big data and text analytics tell us about hotel guest experience and satisfaction? International Journal of Hospitality Management. 44, 120-130. doi: 10.1016/j.ijhm.2014.10.013
  • Koupriouchina, L., van der Rest, J. I., & Schwartz, Z. (2014). On Revenue Management and the use of occupancy forecasting error measures. International Journal of Hospitality Management. 41, (104-114). doi: 10.1016/j.ijhm.2014.05.002.

Awards & Honors

Research awards

Best Research Paper Award, Revenue Management and Pricing conference, Paris           2015
Institute of Hospitality Education, Research Award, EuroCHRIE  2015
W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, ICHRIE 2015
W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, ICHRIE 2013
Researcher of the week, Virginia Tech      2013
Excellent paper award, the 2012 TOSOK International Tourism Conference    2012
Best paper award, Graduate Education and Research in Tourism and Hospitality Conference  2011
W. Bradford Wiley Memorial Best Published Research Paper of the Year Award, ICHRIE 2010
Harrah Hospitality Research Center, Outstanding Dissertation Award in Hospitality (Chair)   2010
Best conference paper award, ApacCHRIE       2006
Finalist, W. Bradford Wiley Memorial Best Published Research Paper of the Year Award     2005
Best conference paper, Graduate Education and Research in Tourism and Hospitality Conference 2005
Best paper award, CHRIE   2003
ANABAR citation of Excellence (now Emerald Management Reviews), Highest Quality Rating  1998
Best paper award, CHRIE  1997

The Lerner College is home to a state-of-the-art financial trading facility, the $1.5 million student-led Blue Hen Investment Club, a student-managed restaurant and hotel, a high-technology development center of a global bank and a start-up experience for students with new business ideas.

Undergraduate scholarships, made possible through the generosity of alumni and friends, enable us to support promising scholars. Here, Delaware Gov. Jack Markell and his mother, Leni Markell, join recipients of the William Markell Scholarship (center), which benefits students in Accounting and MIS.

The Institute for Financial Services Analytics is a collaboration between the Lerner College, UD's College of Engineering and JPMorgan Chase, and hosts events for academics and the business community designed to address consumer analytics and industry applications.

All Lerner College departments offer discovery learning experiences and emphasize data-based analytics to enrich the student experience. Here, students at Vita Nova, our award-winning restaurant run through HRIM, joined professional chefs and winemakers in hosting a 2014 Mid-Atlantic Wine and Food Festival event.

Lerner College faculty - like Meryl Gardner, whose research on foods and moods was recently published in the Journal of Consumer Psychology - are thought leaders who command attention from influential business audiences, economists and policy makers.

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