With a marketing MBA concentration, you’ll gain integrative, practical experience in the field of marketing. You’ll be trained to evaluate and interpret the research used in marketing decision-making, and you’ll be exposed to the most crucial topic areas in marketing.


MBA concentrations require 3 courses (9 credits) in a specific field. Suggested course sequence:

Required Courses

BUAD881 Research Methods for Marketing Decisions
And any two graduate marketing courses beyond BUAD880 Marketing Management

In addition to the 9 prescribed credits of the concentration, you will choose an additional 6 credits of electives.

Career Opportunities

  • Marketing director
  • Sales manager
  • Market research analyst
  • Purchasing agent
  • Public relations manager
  • Account executive

Admissions Information

Learn more about MBA admissions requirements, deadlines, tuition and financial aid available to you.

Admissions & Financial Aid