What’s in a Brand Name?

In today’s increasingly brand-focused world – one in which individuals are told to “build their personal brands” and corporations develop complex “brand identities” – we all know the power that...

Faculty Publications

...Downward Nominal Wage Flexibility: An Analysis of Longitudinal Worker/Establishment Data from Korea,” Labour Economics, 2017, 48, p.67-86. Saul D. Hoffman, “Abortion, Contraception and Non-Marital Births: Reinterpreting the Akerlof-Yellen-Katz Model of...

Ji Kyung Park

...477-489. Park, Ji Kyung and Deborah Roedder John (2018), “Developing Brand Relationships after a Brand Transgression: The Role of Implicit Theories of Relationships,” Special Issue on Brand Relationships, Emotions, and...

Gritty the Mascot: A sports marketing success or failure?

...success,” Robinson said, “but I don’t know if that is short-term, and time will tell of the acceptance and long-term strategy of the team in creating brand awareness. Yes, there...

UD’s CEEE Bank at School Program Re-Opens In DE Classrooms

...on the reopening of their Bank at School (BAS) program. Holy Angels is one of 25 Delaware elementary schools participating in BAS this year. The year-long program, sponsored by the...

AMA with Tiffany & Co’s John Peterson

...I think they are great luxury brand makers. I do believe they recognize the power of the Tiffany brand, and I think that they will be very careful in ensuring...

Fire and Ice: How Jared Goff’s Cool Attitude Helped the Rams Make the Super Bowl

...Coast boy. Other teams would do well to put tradition aside and trade in their fiery leader for one as cool as ice. Sources: https://bleacherreport.com/articles/1697069-the-most-dominant-player-in-every-nfl-teams-history#slide0 http://www.espn.com/nfl/news/story?id=2152421 https://journals.sagepub.com/doi/abs/10.1177/0149206315604187 https://www.ncbi.nlm.nih.gov/pubmed/29781636 https://www.ncbi.nlm.nih.gov/pubmed/27618409 https://www.researchgate.net/publication/277357402_How_does_leader_humility_influence_team_performance_Exploring_the_mechanisms_of_contagion_and_collective_promotion_focus...

Lerner Professor is Here for NCAA Women’s Basketball’s Brightest Moment

Editor’s Note: Natasha Adair is no longer head coach of the women’s basketball team at the University of Delaware. She recently became head coach of the women’s basketball team at...

Shaping the Future in the Present

...retail brand with over 200 stores across the country and overseas. This paved the way for new firms and investors to enter the Indian handloom sector. The third period from...

UD Grad Named Top CPA Candidate

...help with that because you can work your way around financial statements and understanding them, things along those lines. That really would be a long-term goal of mine but, for...