What’s in a Brand Name?

In today’s increasingly brand-focused world – one in which individuals are told to “build their personal brands” and corporations develop complex “brand identities” – we all know the power that...

Fast-Forwarding Through Ads?

...fast-forwarding through ads as much as we might think. DVR viewers “fast-forward only two-thirds of the ads,” said Kent, who is an associate professor of marketing at UD’s Alfred Lerner...

An East-West Collaboration

...Chengdu, the western economic center of China, SWUFE is a top-ranked business and economics university in western China, ranked among the top three of such universities in all of China....

Fast Break Opportunity

Lerner alum Dylan Glickstern turns internship and campus experiences into a big league career with the Philadelphia 76ers While last season’s 30 opening-day NBA rosters employed just 446 players (15...

The Power of Black Women’s Voices

...Jeter West, who is head of marketing and brand engagement for LA 2028 and a Lerner Class of 1999 marketing alumna, described having to discuss lynchings and slavery with her...

Ji Kyung Park

...477-489. Park, Ji Kyung and Deborah Roedder John (2018), “Developing Brand Relationships after a Brand Transgression: The Role of Implicit Theories of Relationships,” Special Issue on Brand Relationships, Emotions, and...

Meeting Demands of the World’s Largest Industry

There is no industry where data analytics play as important of a role in a customer’s overall experience than hospitality. By tracking and analyzing consumer behavior and preferences, hotels and...

Fall Openings at Vita Nova

Join the University of Delaware’s hospitality business management students this fall to experience fresh gourmet cuisine in the student-operated and managed restaurant, Vita Nova. Located on the second floor of...

Fire and Ice: How Jared Goff’s Cool Attitude Helped the Rams Make the Super Bowl

...Coast boy. Other teams would do well to put tradition aside and trade in their fiery leader for one as cool as ice. Sources: https://bleacherreport.com/articles/1697069-the-most-dominant-player-in-every-nfl-teams-history#slide0 http://www.espn.com/nfl/news/story?id=2152421 https://journals.sagepub.com/doi/abs/10.1177/0149206315604187 https://www.ncbi.nlm.nih.gov/pubmed/29781636 https://www.ncbi.nlm.nih.gov/pubmed/27618409 https://www.researchgate.net/publication/277357402_How_does_leader_humility_influence_team_performance_Exploring_the_mechanisms_of_contagion_and_collective_promotion_focus...

Gritty the Mascot: A sports marketing success or failure?

...brand equity. A mascot can play an important role in the brand equity for an organization, and when used appropriately, can be a great promotional tool.” “Gritty is an interesting...