What’s in a Brand Name?

In today’s increasingly brand-focused world – one in which individuals are told to “build their personal brands” and corporations develop complex “brand identities” – we all know the power that...

Ji Kyung Park

...Park, Ji Kyung and Deborah Roedder John (2018), “Developing Brand Relationships after a Brand Transgression: The Role of Implicit Theories of Relationships,” Special Issue on Brand Relationships, Emotions, and the...

Gritty the Mascot: A sports marketing success or failure?

...brand equity. A mascot can play an important role in the brand equity for an organization, and when used appropriately, can be a great promotional tool.” “Gritty is an interesting...

Sheryl F. Kline

...for the South Eastern Conference (SEC), University of South Carolina, 2008 John Wiley and Sons Award for Innovation in Teaching, International Council of Hotel Restaurant, Institutional Education, 2007 Mary L....

AMA with Tiffany & Co’s John Peterson

...I think they are great luxury brand makers. I do believe they recognize the power of the Tiffany brand, and I think that they will be very careful in ensuring...

Request For Information

...(Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwan, Province of ChinaTajikistanTanzania (United Republic of)ThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited...

Meryl P. Gardner

...Review,” Journal of Consumer Research, 12(3), 281‑300. Gardner, Meryl P. (1985),”Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?,” Journal of Marketing Research, 22 (2), 192...

Daniel Sullivan

...EMBA cohorts. Dr. Sullivan has directed study abroad activities in China, England, France, Hong Kong, South Korea and Switzerland. Dr. Sullivan received a bachelor of science in business administration and...

The Great Migration and the Economics of Race

...the CEEE’s Master of Arts in Economic Education and Entrepreneurship for Educators program, investigated the factors that led so many Black Americans to leave the South. Having the benefit of...

Making the Most of Winter Session

...personal brand and competitive advantage Develop an A, B, Z plan and learn how to prepare for the certainty of change Articulate how you define life success Create and implement...