47 years and counting at the Lerner College

An Interview with Charles Link, Lerner’s Longest-Standing Faculty Member 25,000 students. That’s an estimate of how many students Charles Link, the longest-standing faculty member at the University of Delaware’s Alfred...

Charles R. Link

...Delaware; U.S. Department of Labor; U.S. PI or investigator – externally funded research grants. PI – grants from UD and affiliated sources. Curriculum Vitae Download Charles R. Link’s CV (PDF)...

Faculty Publications

...and Policy 18, 4 (October 2018). Michael A. Arnold, Eric Darmon, and Thierry Penard, “The Impact of Organic Links in Position Auctions with Popular vs. Niche Keywords.” International Journal of...

Working Paper Series

...2011-2014” (PDF) 2014-11, Bogdan Nedanov and Charles Link, “Cumulative Effects On Weight Due To An Initial Occupational Choice As A Blue Collar Worker” (PDF) 2014-10, Seonyoung Park, “Recent Stagnation of...

Holiday Shopping in 2020

...to help shoppers. I’m sure many will follow.” In terms of strategy, one of the biggest challenges for businesses this holiday season is that the consumers’ online buying journey is...

Super Bowl XVII ads: Many challenges, questions and uncertainties

...ads. Two of the most of these pervasive myths are the actual number of viewers, and the real dollar cost of buying a Super Bowl spot. So what is happening...

Tackling the 2020 Economic Forecast

...want to work.” The 7, 2020 employment report showed that 225,000 net new jobs were added in January compared to the monthly average of 175,000 net new jobs for all...

What Drives Online Shoppers?

...technologies, causing immense shifts in consumer buying behavior,” wrote Sharma and his co-authors in the study, which was published recently in the Journal of Retailing. The study found, for example,...

Blue Hens of a Feather: Building from the Ground Up

...in need,” they explain on LinkedIn. By working directly with the state, they hope to align better with the state’s mission, objectives and values. By piloting the effort with families,...

UD student founds company to help students save on textbooks

...had to be a better way to buy and sell textbooks. Jannuzzio, a finance major, started his company, BookBandit, in 2016, with the goal of making buying textbooks easier and...