David Muir | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

David Muir

Photograph
Title Assistant Professor of Marketing
Email muir@nospam63882fa96c55a.udel.edu
Office 307 Alfred Lerner Hall
Biography

Biography

David Muir is an assistant professor of marketing at the University of Delaware. His latest research focuses on machine learning for marketing (data) analytics; his interests overlap with consumer search. He specializes in quantitative models for marketing analytics using machine learning but also has a great fondness for digital and mobile marketing.

Education

  • Ph.D. in applied economics, The Wharton School, University of Pennsylvania, 2015
  • M.A. in statistics, The Wharton School, University of Pennsylvania, 2011
  • B.A. in economics with honors, College of Arts and Sciences, University of Pennsylvania, 2002
  • B.S. in economics (finance and statistics), The Wharton School, University of Pennsylvania, 2002

Select Publications

  • “Do Consumers Value Transparency?” (joint with K. Seim and M. A. Vitorino), 2016
  • “Everything and at All Times: Mobility, Consumer Decision Making, and Choice” (joint with N. H. Lurie et al.), 2016

Awards & Honors

  • General University Research (GUR) Grant, 2016
  • Invitational Choice Symposium participant, 2016

Curriculum Vitae

Download David Muir’s CV (PDF)

Website

Visit David Muir’s personal webpage