David Muir
Photograph 
Title Assistant Professor of Marketing
Email muir@nospam6425397601d58.udel.edu
Office 307 Alfred Lerner Hall
Phone (302) 831-1787
Biography
Biography
David Muir is an assistant professor of marketing at the University of Delaware. His latest research focuses on machine learning for marketing (data) analytics; his interests overlap with consumer search. He specializes in quantitative models for marketing analytics using machine learning but also has a great fondness for digital and mobile marketing.
Education
- Ph.D. in applied economics, The Wharton School, University of Pennsylvania, 2015
- M.A. in statistics, The Wharton School, University of Pennsylvania, 2011
- B.A. in economics with honors, College of Arts and Sciences, University of Pennsylvania, 2002
- B.S. in economics (finance and statistics), The Wharton School, University of Pennsylvania, 2002
Select Publications
- “Do Consumers Value Transparency?” (joint with K. Seim and M. A. Vitorino), 2016
- “Everything and at All Times: Mobility, Consumer Decision Making, and Choice” (joint with N. H. Lurie et al.), 2016
Awards & Honors
- General University Research (GUR) Grant, 2016
- Invitational Choice Symposium participant, 2016
Curriculum Vitae
Download David Muir’s CV (PDF)