David Muir | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

David Muir

Title Assistant Professor of Marketing
Email muir@nospam6425397601d58.udel.edu
Office 307 Alfred Lerner Hall


David Muir is an assistant professor of marketing at the University of Delaware. His latest research focuses on machine learning for marketing (data) analytics; his interests overlap with consumer search. He specializes in quantitative models for marketing analytics using machine learning but also has a great fondness for digital and mobile marketing.


  • Ph.D. in applied economics, The Wharton School, University of Pennsylvania, 2015
  • M.A. in statistics, The Wharton School, University of Pennsylvania, 2011
  • B.A. in economics with honors, College of Arts and Sciences, University of Pennsylvania, 2002
  • B.S. in economics (finance and statistics), The Wharton School, University of Pennsylvania, 2002

Select Publications

  • “Do Consumers Value Transparency?” (joint with K. Seim and M. A. Vitorino), 2016
  • “Everything and at All Times: Mobility, Consumer Decision Making, and Choice” (joint with N. H. Lurie et al.), 2016

Awards & Honors

  • General University Research (GUR) Grant, 2016
  • Invitational Choice Symposium participant, 2016

Curriculum Vitae

Download David Muir’s CV (PDF)


Visit David Muir’s personal webpage