Dee Muir | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

Dee Muir

Title Assistant Professor of Marketing
Office 307 Alfred Lerner Hall


Dee Muir is an assistant professor of marketing at the University of Delaware. Their latest research focuses on machine learning for marketing (data) analytics; their interests overlap with consumer search. They specialize in quantitative models for marketing analytics using machine learning but also have a great fondness for digital and mobile marketing.


  • Ph.D. in applied economics, The Wharton School, University of Pennsylvania, 2015
  • M.A. in statistics, The Wharton School, University of Pennsylvania, 2011
  • B.A. in economics with honors, College of Arts and Sciences, University of Pennsylvania, 2002
  • B.S. in economics (finance and statistics), The Wharton School, University of Pennsylvania, 2002

Select Publications

  • “Do Consumers Value Transparency?” (joint with K. Seim and M. A. Vitorino), 2016
  • “Everything and at All Times: Mobility, Consumer Decision Making, and Choice” (joint with N. H. Lurie et al.), 2016

Awards & Honors

  • General University Research (GUR) Grant, 2016
  • Invitational Choice Symposium participant, 2016

Curriculum Vitae

Download Dee Muir’s CV (PDF)


Visit Dee Muir’s personal webpage