Yi-Lin Tsai | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

Yi-Lin Tsai

Photograph Image of Yi-Lin Tsai
Title Assistant Professor of Business Administration
Email yilint@nospam609419aa8227e.udel.edu
Office 225 Alfred Lerner Hall


Yi-Lin Tsai is an assistant professor of business administration in the marketing area. He studies quantitative marketing and empirical industrial organization. His current research focuses on branding, advertising, consumer’s dynamic decision-making and competition in the hospitality industry. Yi-Lin received a BBA and an MBA with concentration in operations management from National Taiwan University, an M.A. in statistics at Columbia University, and a Ph.D. in marketing from the University of Chicago. Prior to joining the University of Delaware, he worked at AIG Property & Casualty as a senior manager of data analytics. He led projects on building data-driven models to improve underwriting and pricing for commercial insurance products.


  • Ph.D. in marketing, University of Chicago Booth School of Business, 2013
  • M.A. in statistics, Columbia University, 2004
  • MBA, National Taiwan University, 2002
  • B.B.A., National Taiwan University, 2000

Awards & Honors

  • Dean’s Award for Excellence in Teaching Assistance (Executive MBA program), 2010
  • Institute for Computational Economics Fellow, University of Chicago, 2008
  • Haring Symposium Fellow, Indiana University, 2008
  • Summer Research Grant, University of Chicago, 2006


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