In today’s increasingly brand-focused world – one in which individuals are told to “build their personal brands” and corporations develop complex “brand identities” – we all know the power that…
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…you, essentially, all the things you could do with numbers in the business field, whether it’s accounting, whether it’s finance. Brandon: Hey, professor. Professor Gillespie: Brandon! Brandon: At any level,…
…This allows students an opportunity to take inventory of their professional selves and start defining a path forward, based on their professional development goals – job search, brand management, leadership…
…best chance for success. We also found and used the website TradingView. There’s an AI section on the site that gives a prediction for different time frames in the future….
…social identity as they relate to brand consumption and prosocial behavior. Her research has been published in top academic journals such as the Journal of Consumer Research, Journal of Marketing…
…research ideas, and hopefully everyone in attendance will get some ideas of how to complement their research with other faculty here. Our goal is to conduct more research in the…
…the primary brand,” Allgood said. That primary brand, of course, includes the Phillies’ name, logo, and familiar red colors. Fans snap that up in the team shop in the form…
…their professional brand and succeed in their job search. Attendees will also have the opportunity to grow their professional networks through interactions with the panelists during the events. “Recruitment happens…
…members. A second article that Emich published in the Journal of Business Research further delves into how combining information from two separate disciplines on the concept of searching for a…
…– Theory of External Reporting (Prerequisite: ACCT 316) ACCT 625 – Financial Statement Analysis (Prerequisite: ACCT 600 or ACCT 316) ACCT 683 – International Accounting (Prerequisite: ACCT 600 or ACCT…
…brand equity. A mascot can play an important role in the brand equity for an organization, and when used appropriately, can be a great promotional tool.” “Gritty is an interesting…
…The Ohio State University, presented his emerging research to a gathering at the FinTech Innovation Hub on the UD STAR Campus on Thursday, Oct. 27. The lecture series, sponsored by…
…market looks like. Here are five tips to make the most of your job search now: 1. Utilize your Networks Our formula for success in your job search is based…
…journals used in the Financial Times research ranking, journals cited in the University of Texas (UT) Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A”…
…an alum who had been searching for 6 months for a new position in his field. During that time, he told no one of his job search and only applied…
…brands when it comes to spending money? That’s a question behind new research coming out from Srikanth Beldona, professor of hospitality business management with the University of Delaware’s Alfred Lerner…
…both teachers and students. Congressional Budget Office As a nonpartisan analysis for the U.S. Congress, this website provides historical data and economic projections. FRASER® Economic Research Visit this website to…
…closely watching the explosion of NIL deals. Some of his research has focused on player experience in March Madness and valuation analysis of corporate naming rights for collegiate sports venues….
What inspires business researchers? How do they find meaning in their work? After a day of expert research presentations at the 2019 Lerner Management Research Summit at the University of…
…Public Choice, 2017. 170, pp. 63-78. 2016 Carlos J. Asarta. 2016. “Economic Education within the BME Research Community: Rejoinder to Identifying Research Topic Development in Business and Management Education Research…
The Women’s Leadership Initiative at UD hosts research symposia that include faculty and doctoral students interested in research on gender equity and women’s leadership. Each symposium consists of interactive sessions…
…Review,” Journal of Consumer Research, 12(3), 281‑300. Gardner, Meryl P. (1985),”Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?,” Journal of Marketing Research, 22 (2), 192…
…was on full display on Friday, March 15, when leading academics in the field traveled from around the country — and the world — to share research on timely topics…
…of one to five stars. If there’s no feedback form on Yelp, Amazon, or a company’s website, you can probably find it on Google business pages. The trickier thing might…
…journals used in the Financial Times research rank, journals cited in the UT Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A” journals by the…
…employee was not present, researchers said. However, little research exists to explain how employees can proactively ensure a strong relationship. Mistry and his coauthors’ focus differs from well-documented research on…
…website already had and comparing that with my competitor research, I came up with new ideas to be added to the site. This was exciting to me because my ideas…
The University of Delaware Lerner Management Research Summit is an annual event that provides a platform for mid-Atlantic management scholars to present and consume research, build relationships, and discuss issues…
…used in the Financial Times research ranking, journals cited in the University of Texas (UT) Dallas Top 100 Business School Research Rankings and journals identified as highly selective “A” journals…
…and support of the project. This research has important implications for how to improve education in countries facing similar dilemmas. “Every country, everywhere in the world, has a constrained budget,…
…forward. I think they are great luxury brand makers. I do believe they recognize the power of the Tiffany brand, and I think that they will be very careful in…
…economic impact of $571 million. Last year in Los Angeles, where the Rams defeated the Bengals in brand new SoFi Stadium, the local economy was expected to gain up…
Hospitality Associates for Research and Training (HART) is ready to address the research, training and innovation needs of your hospitality organization. Located in the Alfred Lerner College of Business &…
Lerner College hosted its First Annual Teaching and Research Showcase on April 27. Select faculty from all five Lerner departments exchanged information and scholarship with their colleagues on best practices…
…Psychology and Brain Sciences Department, were searching for clues about why women’s knowledge often gets ignored in the workplace and how to improve the situation. Drawing on both a problem-solving…
…in Turkey. Lerner: What is your research focus? Phillips: My research broadly focuses on new venture strategy and cultural entrepreneurship, specifically legitimacy acquisition through organizational identity and communication. In simpler…
…fields through the journal articles they publish. The University of Delaware has four of these research heavy-hitters for 2023, outpacing 71% of the institutions represented globally. Designated each year by…
…University of Pennsylvania. He has published 119 research articles, including papers in reputed journals, such as Marketing Science, Journal of Marketing Research, Journal of International Marketing, International Business Review and…
…of Business and Economics hosted its 2023 annual corporate governance symposium on March 17 at Clayton Hall. The winning papers of the John L. Weinberg/IRRCi $10,000 research paper competition were…
…researcher George Tsakumis considered in research published in the Journal of Business Ethics in March. Tsakumis, an associate professor of accounting in the Alfred Lerner College of Business and Economics,…