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Inaugural Lerner Teaching and Research Showcase

…in teaching and innovative research in progress. Lerner College Deputy Dean Sheryl Kline initiated this event. “It was a great format to share ideas, support colleagues and strengthen our community…

World Class Connections

…the companies are all about,” said Sandy Fields, who is an instructor in marketing and an undergraduate program advisor. “More importantly, we hope our students come to understand how corporations…

How Nutrisystem CEO Promotes Gender Equity

The theme of International Women’s Day on Friday, March 8 considers how to celebrate the achievements of women while calling for a more gender-balanced world through the #BalanceforBetter hashtag. Dawn…

Is an MBA worth it?

…creative disciplines like marketing, or more technical disciplines like finance or computational disciplines like business analytics.” The MBA coursework includes a broad spectrum of subjects: accounting, finance, statistics, economics, marketing,…

Inadequacies in Economic Policy

…U.S. is slow with economic expansion, financial excess in credit markets and global economic uncertainty.   He expressed concern that the economy has become quite brittle with respect to recession….

A Way With Words

…can predict the manufacturer’s stock price fluctuations, car reviews can predict market share, etc.” To find these results, Herzenstein and her coauthors, Oded Netzer and Alain Lemaire from Columbia University,…

AMA with Tiffany & Co’s John Peterson

…in Beverly Hills. In 1995, I came back and I headed up our direct marketing group. It was a wonderful experience to lead our catalog sales, our trade sales, which…

Double Majors

…two Lerner majors, some of the most popular combinations are: Finance and accounting, economics or marketing Global enterprise management and finance, marketing or operations management Marketing and operations management, management…

My Summer Internship: Jessica Gittleman

…to use a commercial real estate information database, which is a great skill to have in this industry. I also learned how to do market research and create a market…

MBA International Business

…International Marketing Management FINC 615 – International Financial Management FINC 653 – Seminar in Finance (when content is internationally focused) SPTM 620 – International Sport Management & Marketing MISY 650…

Management (B.S.)

…Human Resources Track: Junior & Senior Year Fall Semester, junior year BUAD 301 – Introduction to Marketing BUAD 306 – Service & Operations Management BUAD 423 – Negotiation and Conflict…

Lifelong Lerner: Travis Burke

…was the best marking class I have ever taken, and was a far cry from my dismal marketing experience during undergrad. Her focus on application instead of testing—along using real…

Minor in Business Administration

…the business administration minor will give you a solid foundation in business principles with coursework covering a variety of subjects including operations, marketing, management and economics. Program Requirements Suggested Course…

Jackie Silverman

Biography Jackie Silverman joined the University of Delaware in 2019 after earning her doctorate in marketing from the Wharton School at the University of Pennsylvania. She currently teaches Introduction to…

Why Lerner Hospitality

…From our high-tech facilities to our advanced practicums, opportunities for hands-on learning are woven throughout the curriculum. Marriott Center for Hospitality and Tourism The Marriott Center for Hospitality and Tourism…

Amanda Bullough (Workman)

…the University of South Florida with a major in marketing. Prior to receiving her graduate degrees, Dr. Bullough worked in marketing and advertising and engaged in extensive international travel in…

2021 Blue Hen 17&43 Award Winners

…on the field and in the classroom at the University of Delaware.” Other award winners topping the list in the Fastest Growing category include Grey Market Labs, led by Founder…

Lerner Welcomes New Faculty: Duygu Phillips

…UD faculty. Lerner: What is your professional and academic background? Phillips: I earned my PhD in Entrepreneurship from Oklahoma State University and have a master’s degree in marketing from the…

James Butkiewicz

…1, pp. 21-46. “Eugene Meyer and the German Influence on the Origin of U.S. Federal Financial Rescues,” Journal of the History of Economic Thought, March 2015, Vol. 37, Issue 1,…

Joseph Daniel

March 2014, V.3., # 1, pp 16-28. “Congestion Pricing of Canadian Airports,” Canadian Journal of Economics, Vol. 44, No.1, pp.290-324. “Pricing the Major U.S. Hub Airports,” (with Katherine Thomas Harback)…

Matthew Robinson

…Coaches collaborated with UD in the offering of the Master Coach and Soccer Leader certificate program. Education Ed.D. in Athletic Administration, Temple University, 1995 M.S. in Educational Administration, Western Maryland…

Jennifer Gregan

Education Ph.D. in marketing, University of Minnesota, 1994 BBA, double major in marketing and management, 1987 Selected Publications Gregan-Paxton, Jennifer, Stewart Shapiro, and Mark Spence (2009), “Factors Affecting the Acquisition…

George Parsons

…Resources, Department of Applied Economics & Statistics Biography George Parsons is an environmental economist with an interest in non-market valuation including travel cost demand models, hedonics, contingent valuation and choice…

Siyan Wang

…Crisis Countries” (with R. Dekle and C. Hsiao), in Financial Crisis in Emerging Markets, ed. by Reuven Glick, Ramon Moreno, and Mark M. Spiegel, pp.347-379, 2001. “High Interest Rates Appreciate…

My Summer Internship: Carl Stewart

…projects. Carl Stewart, a Class of 2023 marketing and sport management double major, spent his summer taking enriching courses to expand upon his knowledge in leadership. Q: What are you…

Duygu Phillips

…Phillips, D., Bylund, P. L., Rutherford, M. W., & Moore, C. B. (2023). Cryptocurrency legitimation through rhetorical strategies: an institutional entrepreneurship approach. Entrepreneurship & Regional Development, 35(1-2), 187-208. Rutherford, M.,…

Blue Hens Beat the S&P 500 (Again!)

…500 US-based companies by market value, the S&P 500 is one of the best-recognized American stock market indexes. According to SPIVA scorecard data, 78.52% of funds have underperformed the S&P…

Breaking Barriers: Celebrating William Majett Jr.

…assassination that made you decide to continue pursuing your degree? Eight days before, President Kennedy came to dedicate the opening of I-95 between Maryland and Delaware. I had a ’55…

Newark Charter Wins Personal Finance Challenge

…member and teacher and a chance to qualify for the national championship and an all-expense-paid trip to New York City.   PFC participating high schools included St. Mark’s, Middletown, Odessa,…

How Fundraisers Can Maximize Donations

…recently in the International Journal of Research in Marketing, Herzenstein’s team found that offering a very low (roughly three) or very high (15 or more) number of options consistently leads…

Lerner Faculty: Top Research Journal Articles in 2020

…Financial Studies, 33(11): 5051-5091, DOI: https://doi.org/10.1093/rfs/hhaa033 Fleckenstein, M. & Longstaff, F. (2020). The US treasury floating rate note puzzle: is there a premium for market-to-market stability. Journal of Financial Economics,…

Rethinking How We Assess GME Students

The MBA Roundtable, an association of graduate business schools, selected a project led by University of Delaware Professors Mark Serva, Amanda Convery and Amanda Bullough at the Alfred Lerner College…