A Day in the Life of an MBA Student

...do have a group project I’m working on for one of my marketing classes. Student: Yeah, we’re in marketing research together and we just got together after work today to...

Fortune 2000: Where Are They Now?

...and director for another food company, MondelÄ“z International. Today, she serves as the trade marketing director for consumer goods company Reckitt Benckiser (RB). “It absolutely would not have been possible...

Lerner celebrates 100 year anniversary

...not long after the Wharton School of University of Pennsylvania was founded in 1881,” Lerner College Dean Bruce Weber said. “Lerner College today is proud of its legacy and our...

CEEE’s Mini-Society: developing pint-sized entrepreneurs

...two Market Days, creating a marketplace for classmates to browse and purchase their goods. Children and adults alike lined up for carnival-style games and handmade accessories. One savvy young businesswoman...

My Summer Internship: Chioma Atuegbu

...projects. Chioma Atuegbu, Class of 2021, who is on an MBA track with a concentration in business analytics , has spent her summer as a market researcher at UD Professional...

Qingjiu (Tom) Tao

...Intelligence Practices in an Emerging Market Environment. Competitive Intelligence Review. Vol. 11(4)., 65-78 Qingjiu Tao, (2005). Race to the Great Wall—Multinational Corporations in China’s Passenger Car Market. In Mike Peng...

Financial Services Analytics Ph.D. Research Spotlight

...accurate methods of clustering to generate and act on insights from vast amounts of data. “One natural way of clustering observations, be [they of] customers, products or markets,” Ji said,...

Professional Convention Management Association

...series, an executive member of one of these student groups will share their first-hand experience choosing, participating in and eventually leading their group. Samantha Cuomo, Class of 2020 hospitality business...

Outstanding Lifelong Lerner: Jim Donofrio

In this uncertain time, we look to academic and industry leaders to share their wisdom and help to guide our next steps. We reached out to some outstanding members of...

Lerner alumnus teaches leadership to Delaware youth

...Delaware for the 6th iteration of this bi-annual event. It all started when the daughter of Robert Siegfried, Class of ‘81, encouraged him to share his passion for leadership with...