…the Department of Business Administration (marketing area) to support the Development and implementation of Department E-Portfolios for Student Learning, 2009 General University Grant (GUR), 2008 Winner, Exemplary Use of Technology…
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…the International Journal of Hospitality Management among others. He was the guest editor for the Journal of Hospitality and Leisure Marketing’s 2008 special issue titled “The Impact of Technology on…
…& Lee, W. (2021). Influencing active sport event tourists’ loyalty to event and destination. Event Management, 24(3) 197-309. Newland, B., & Yoo, J., (2021). Active sport event participants’ behavioral intentions:…
…because there is no better synonym for ‘leader’ than ‘catalyst.’ If the energy I bring to the initiative is to precipitate the development and expansion of the Women’s Leadership Initiative…
…trust themselves, to up-level their leadership, to more effectively manage their teams and to achieve their goals with purpose and commitment. She completed coach and leadership training at Accomplishment Coaching…
…thing I learned was how important collaboration is—not just among your own team, but with other teams as well. This summer, I saw that my team needed the skills of…
Biography Tanisha George joined the Department of Business Administration at the University of Delaware as an adjunct instructor in 2020. She is a skilled marketer with almost two decades of…
…Game, students tend to grasp the economic functions of the stock market, impressing their parents, guardians, and teachers with their skills. “Parents, it is important that you learn from…
…said. “Many students enter the business school unsure of what they want to do or which classes to take. We are here to guide them through it.” Throughout the semester,…
…Programs to help develop print materials for various aspects of this event. This was the most exciting task because I knew the work I was doing was critical to the…
…to first place to end the game. The team ended their speech by thanking UD, the other teams for making the game so exciting, their teacher (Heather Brooks), their school’s…
…Market Day to adjust or make changes to the product. They really observed and listened to the customers around them.” Mini-Society has been offered annually by the CEEE since 1976….
…or government agencies. Market Researcher: Market researchers use econometric models to analyze consumer behavior and develop marketing strategies. They may work for advertising agencies, market research firms or corporate marketing…
…just words strung together, it’s what we do with those words that matters,” Natter said in his remarks during the ceremony. He encouraged those in attendance to “live the promise…
…management major and event management minor, is the president of the Professional Convention Management Association (PCMA) at the Lerner College. Cuomo shared why she joined PCMA, what makes this group…
…treasury analyst for the Salt River Project in Gilbert, Arizona. Upon graduation, O’Connor shared details about his journey to the MBA and what he learned through the program at Lerner….
…positive lasting impact on my team and those close to me Lerner: What was the most memorable course that you took at Lerner? Bushinsky: Dr. Herzenstein’s…
…Economics 53, 527-554. When Firms Talk, Do Investors Listen? The Role of Trust in Stock Market Reactions to Corporate Earnings Announcements, with Mikhail Pevzner and Xiangang Xin, 2015, Journal of…
…Family to describe all the staff that help us each day and have truly become a family that laugh, cry and produce together.” Thanks to these shared values, and their…
Students at the University of Delaware’s Alfred Lerner College of Business and Economics have almost 30 unique student groups that they can choose to join. In each installment of this…
…sport management double major, is the president of the Future Professionals of the Sport Management Industry student group at the Lerner College. Garhart shared why she joined the Future Professionals…
…that we have built over my time spent with this RSO. I think it is really rewarding to be memorable in the eyes of a recruiter and to be validated…
…methods. Not sure where to start? One strategy that can be effective is to create a list of “target employers.” Your target employers are companies and organizations that hire people…
…(Interdisciplinary Science and Engineering) classrooms because they have the highest views over campus. Q: What is the most memorable course that you took at Lerner? Tielman-Fenelus: BUAD 477,…
…our goal was to support small business owners and let them know we’re there to help. Q: What are the greatest lessons that you’ve learned during this crisis? Tinsley: The…
…the fund’s weekly meetings, sector meetings, trainings, workshops, and guest speakers. Lerner: What is your best memory or proudest moment from this student group? Gremo: My proudest moment in…
…What did you learn through this opportunity that you wouldn’t have learned anywhere else? Patel: I’ve seen first-hand use of accounting and marketing from my Dad, however, I loved that…
…opportunity to meet most of my team outside of just virtual calls! There were also many other interns that chose the hybrid option, so we were able to safely meet…
…knowing your product or service that you’re trying to sell. And it’s all about figuring out how those two can intersect. Student describing Business Analytics: This major allows you to…
…and a full-time career. Lerner: What did you learn through this opportunity that you wouldn’t have learned anywhere else? Middlemas: I have learned that a diverse set of skills are…
…in the business world. This major even allows you to choose a specific area of concentration to decide what is most interesting to you. Management: My major taught me not…
…learn through this opportunity that you wouldn’t have learned anywhere else? Brooks: I discovered that opportunities are boundless, and the trajectory of my life could surpass even my wildest imagination….
…their expensive marketing effort via the social response. Despite the importance of this day for marketers, many of the most important variables that go into the sale and creation of…
…opportunity to share my internship experience with them. It is not often that a CEO is willing to meet with interns and I appreciated that they were receptive to what…
…to this being home to the Lerner Career Services Center, it is also home to several classrooms, so it’s time to go inside for class. Well, there you have it….
…to this being home to the Lerner Career Services Center, it is also home to several classrooms, so it’s time to go inside for class. Well, there you have it….
…learned anywhere else? O’Brien: One thing this internship has taught me is that you never know the hours or days you are going to work, but you need to give…
…It certainly does not mean you are going to get stuck with a bad internship either. For the most part, marketing fields do not hire until March at the earliest….
…M., Liaukonyte, J., and Wilbur, K.C. (2022) How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Marketing Science. Website Visit Matthew McGranaghan’s personal webpage….
…majority of the firms I applied to. I was excited when I got the chance to interview at PCS for a market research role. It was particularly pleasing to hear…