Connecting Across Countries

...find anywhere else. “There’s a lot of information that marketing students can get from the library, Google, online databases and other resources,” Bayuk said. “But to really understand culture, how...

Using FRED® to Teach Unemployment

...calendar of online professional learning for teachers and scheduled many student events—all designed to help Delaware teachers and students get the most out of their new online and hybrid learning....

Common mistakes in the job search process

...recruiter and email them a brief message with your name, interest in specific position, quick background of qualifications (1-2 sentences max), confirming you applied online and asking for consideration or...

Sharon Watson

...Watson, S. & Sutton, J. (2012) “An Examination of the Effectiveness of Case Method Teaching Online: Does the Technology Matter?” Journal of Management Education, 36(6): 802-821. Won Highly Commended Article...

Innovations That Inspire

...AACSB’s benchmarking database, DataDirect. A comprehensive look at AACSB’s upcoming Visioning initiative is also available online at www.AACSB.edu/Vision, and findings from the Visioning Initiative will be presented at ICAM 2016...

Tackling a $30 billion-dollar problem

...Wang are tackling this problem in their latest research. Working with Jing Chen of Canada’s Dalhousie University, the team has created a system of consumer incentives that encourage individuals and...

Lerner College Program Ranked by Poets&Quants

...of the raw talent coming through the door, what a school does with that talent over four years and finally, how the marketplace responds to the graduates coming off campus.”...

Lerner honors students create market solutions for eBay

As consumers develop a preference for renting goods instead of purchasing them, what marketing opportunities arise? Will subscription packages of baby and toddler rental items bring down costs for new...

Stay more, pay more?

...research team’s strategy. Search to find out how much one night would cost and how much a longer trip would cost, and then compare the price per night. “Then you...

Becoming a leader in the hospitality industry

...revenue management, but in this particular program I got to learn about all those concepts. Like analyzing the profit and loss statement, budgeting, forecasting, food cost, beverage cost. Without learning...