Connecting Across Countries

...find anywhere else. “There’s a lot of information that marketing students can get from the library, Google, online databases and other resources,” Bayuk said. “But to really understand culture, how...

Wendy Smith explains how leaders make tough choices

...lives and vice versa. Traditional approaches suggest that effective decision-making involves thinking through a difficult decision, weighing the pros and cons of alternative options, making a clear choice. As professors,...

My Summer Internship: Stephen J. DuBois

...alternatives, highlighting the pros and cons of each. After listening to management’s desires, we were able to present an optimal scenario. This project also caused us to get internal approval...

My Summer Internship: Nicole Lehner

...double major with an advertising minor , spent her summer in New York City, New York as a media planner intern at Intouch Group, a pharmaceutical advertising agency. Q: How...

Innovations That Inspire

...AACSB’s benchmarking database, DataDirect. A comprehensive look at AACSB’s upcoming Visioning initiative is also available online at www.AACSB.edu/Vision, and findings from the Visioning Initiative will be presented at ICAM 2016...

John H. Antil

...Buy?,” Journal of Pharmaceutical Marketing & Management, Vol. 2, No. 3 (Spring), pp. 11-38. Antil, John H. (1986), “Consumer Perceptions of Convenience Food Users,” in Advances in Consumer Research, Vol....

From Economics Educators to Econevangelists

...teaching students, ages 10 to 18, who are also consumers controlling nearly $40 billion in purchasing power of their own, and influencing tens of billions more in family buying decisions,...

Darkness and Light: How CEO leadership can alter the fate of a once-proud corporate giant

...of hubris and other behaviors that become lasting constraints. There are often conscious and unconscious behaviors and cognitive biases that play a significant role in the success or failure of...

Lerner Grads Earn More

...and interact with our students, they consistently comment on how impressive and motivated our Lerner students are.” Baroudi said that this difference is reflected in the impressive salaries that Lerner...

Lifelong Lerner: Lauren Campo

...had been looking forward to studying abroad even before college started and UD delivered the most marvelous experience possible. Living in Trastevere, Rome was a dream come true. I met...