MBA Concentration in Marketing
With a marketing MBA concentration, you’ll gain integrative, practical experience in the field of marketing. You’ll be trained to evaluate and interpret the research used in marketing decision-making, and you’ll be exposed to the most crucial topic areas in marketing.
MBA concentrations require 3 courses (9 credits) in a specific field. Suggested course sequence:
BUAD 881 – Research Methods for Marketing Decisions
And any two graduate marketing courses beyond BUAD 880 – Marketing Management
In addition to the 9 prescribed credits of the concentration, you will choose an additional 6 credits of electives.
- Marketing director
- Sales manager
- Market research analyst
- Purchasing agent
- Public relations manager
- Account executive
Learn more about MBA admissions requirements, deadlines, tuition and financial aid available to you.