Higher Prices for Longer Stays

...buy larger packages you will save money,” Schwartz continued. “But you don’t always save. We just want customers to be aware that this gap exists.” He explained that the next...

Lerner Graduate Student Stories: Jayakanthan Sivasankaran

...corporate governance. There’s a concept I learned called discount rate, which can answer many questions surrounding stock prices. Many pundits say don’t buy stocks with high multiples (P/E) but in...

Q&A with UD alumna Susan W. Gates: Avoiding the mistakes of the 2008 housing crisis

...of finance. They can understand what’s involved with getting a mortgage, and the critical importance and seriousness of taking on debt, whether it’s student debt or debt to buy a...

John H. Antil

Biography John Antil research interests and publications are primarily in the areas of buyer behavior, branding and sports marketing (primarily Super Bowl advertising and athlete endorsements). He received his B.A....

Lerner Graduate Student Stories: Larynette Ndah

Larynette Ndah lives in Newark, Delaware and works as an assistant project manager for Brailsford & Dunlavey, Inc., in addition to being an MBA in corporate finance and entrepreneurial studies...

Lerner freshmen compete in pitch competition

...fidget spinners that were popular when they were in grade school. The team pitches “Sport Pens” as an impulse buy, a product that doesn’t provide a tangible benefit but is...

What is the Lerner opportunity?

...& Wealth Management Major: The Blue Hen Investment Club exists as University of Delaware’s commitment to experience-based learning. Students get to make real world decisions to buy or sell assets,...

Forecasting the 2019 Economy

...for many of the goods and services we buy every day. Everybody’s a stakeholder based on what the Fed is doing, and that’s a little bit different than the past....

Super Bowl XVII ads: Many challenges, questions and uncertainties

...ads. Two of the most of these pervasive myths are the actual number of viewers, and the real dollar cost of buying a Super Bowl spot. So what is happening...

Q&A with Jonathan Tisch: The power of we

...of the New York Giants? A: That really came from my father, who grew up in Brooklyn with his brother with very little. In 1991, he was able to buy...