John H. Antil

Biography John Antil research interests and publications are primarily in the areas of buyer behavior, branding and sports marketing (primarily Super Bowl advertising and athlete endorsements). He received his B.A....

Q&A with UD alumna Susan W. Gates: Avoiding the mistakes of the 2008 housing crisis

...of finance. They can understand what’s involved with getting a mortgage, and the critical importance and seriousness of taking on debt, whether it’s student debt or debt to buy a...

UDโ€™s CEEE Bank at School Program Re-Opens In DE Classrooms

...is looking to save for retirement in the long-term, but in the short-term he’s thinking of others and “saves throughout the year to be able to buy gifts for others...

Higher Prices for Longer Stays

...researchers wrote. They surveyed 600 respondents online and compared these responses to the findings of a survey from their earlier research. Riasi used his expertise in financial services analytics to...

Teaching children to save early

...exercise in which students applied the lessons from the story to the realistic example of saving their own money in order to buy a favorite toy. One of Fredricks’ students,...

Blue Hens Learn the Art of Persuasion and Giving

...flattery (complementing potential donors), while others used guilt (saying the money will go to buy Christmas presents for children who otherwise wouldn’t get anything.) Which technique yielded the best results?...