Andong Cheng
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Title Assistant Professor of Marketing
Email andong@nospam6a15acbd1b9c1.udel.edu
Office 221 Lerner Hall
Phone (302) 831-4744
Biography
Biography
Andong Cheng is an assistant professor of marketing at the Alfred Lerner College of Business and Economics. She received her BSBA from Washington University in St. Louis, majoring in marketing and finance (minoring in psychology). She received her Ph.D. in marketing from the Pennsylvania State University. Her primary research focuses on defining and identifying the picky consumer segment, and explores how pickiness impacts other judgments and decisions. She has done work in other areas such as gift giving, social influence and financial decision making.
Education
- Ph.D. in marketing, The Pennsylvania State University, 2017
- B.S. in business administration, Washington University in St. Louis, 2012