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University of Delaware - Alfred Lerner College of Business & Economics

Andong Cheng

Photograph Image of Andong Cheng
Title Assistant Professor of Marketing
Email andong@nospam5f336e6cbe71a.udel.edu
Office 222 Lerner Hall
Biography

Biography

Andong Cheng is an assistant professor of business administration in the marketing area. She received her BSBA from Washington University in St. Louis, majoring in marketing and finance (minoring in psychology). She received her Ph.D. in marketing from the Pennsylvania State University. Her primary research focuses on defining and identifying the picky consumer segment, and explores how pickiness impacts other judgments and decisions. She has done work in other areas such as gift giving, social influence and financial decision making.

Education

  • Ph.D. in marketing,┬áThe Pennsylvania State University, 2017
  • B.S. in business administration, Washington University in St. Louis, 2012

Curriculum Vitae

Download Andong Cheng’s CV (PDF)