Anu Sivaraman is an assistant professor of marketing at the Alfred Lerner College of Business, University of Delaware. Dr. Sivaraman holds a bachelor’s and master’s degree in statistics from Madras Christian College, India. She received her Ph.D. in business administration from the University of Houston in 2004. Dr. Sivaraman’s research focuses on how counter-factual thinking can be used for understanding and instigating changes in consumption patterns. Her other areas of research include behavioral decision theory. Her research has appeared in the Journal of Consumer Research and Journal of Consumer Behavior. She has presented at various national level conferences including the Association of Consumer Research Conference and the Marketing Science Conference. At the Alfred Lerner College of Business and Economics, she teaches undergraduate and graduate courses in marketing and statistics. Apart from these courses, she works with a team of faculty members and coordinates the curriculum for a course that outlines the basics of business for all incoming Lerner College freshmen. Dr. Sivaraman was the recipient of the Alfred Lerner College of Business and Economics Outstanding Teacher Award for 2012-2013 and the UD Faculty Senate Commendation for Service in 2011.
- Ph.D. in business administration; major: marketing, minors: economics and psychology, University of Houston, 2004
- M.S. in statistics, Madras Christian College, University of Madras, India, 1995
- B.S. in statistics, Madras Christian College, University of Madras, India, 1993
- Krishnamurthy, Parthasarathy and Anuradha Sivaraman (2002), “The Impact of Counterfactual Thinking on Processing of Subsequently Encountered Stimuli,” Journal of Consumer Research, 28(4), 650-658.
- Krishnamurthy, Parthasarathy and Anuradha Sivaraman (2003), “Self-Other Differences in Counterfactual Thinking”, in Proceedings of the Society for Consumer Psychology: Winter Conference, Eds. Christine Page and Steven Posavac, 130-132.
- Krishnamurthy, Parthasarathy and Anuradha Sivaraman (2003), “Self-Other Discrepancies in Counterfactual Thinking,” in Advances in Consumer Research, Eds. Punam Anand Keller and Dennis W. Rook, (30), 214-215.
Awards & Honors
- Recipient, Alfred Lerner College of Business and Economics Outstanding Teacher Award, 2012, 2013
- Social Media Marketing Magazine’s Top 100 Marketing Professors on Twitter, 2011, 2012
- MBAprograms.org Top 50 Marketing Professors on Twitter, 2012
- Faculty Senate Commendation for Service, 2011
- General education grant on behalf of the Department of Business Administration (marketing area) to support the Development & Implementation of Department E-Portfolios for Student Learning, 2009
- General university grant (GUR), 2008
- Nominated for the Lerner College Student Advisory Board Student Choice Teaching Award, Alfred Lerner College of Business, University of Delaware, 2007
- Winner, Exemplary Use of Technology in Teaching contest, University of Delaware, 2006