Avery Haviv
Biography
Avery Haviv is an associate professor of marketing at the University of Delaware’s Alfred Lerner College of Business & Economics, where he joined the faculty in 2026. He earned his Ph.D. in quantitative marketing from the University of Toronto’s Rotman School of Management and previously served on the marketing faculty of the University of Rochester’s Simon Business School.
His research combines rigorous empirical methods with economic modeling to answer practical business questions, drawing on structural models, dynamic games, natural experiments and economic theory. His work spans two principal streams: how firms and consumers strategically respond to marketing instruments such as pricing, advertising and branding in the consumer packaged goods industry; and demand spillovers across digital media goods, including video games, streaming and mobile apps. He has published in leading journals, including Marketing Science, Management Science, the Journal of Marketing and Operations Research. His brand-valuation research, published in Marketing Science in 2017, was nominated for the John D.C. Little Best Paper Award.
He has presented his research many times at academic conferences and seminars and received multiple teaching awards.
Education
- Ph.D. in marketing, University of Toronto
- M.Sc. in statistics, University of Toronto
- B.Math. in statistics, University of Waterloo
Select Publications
- Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry with Nan Li and Mitch Lovett. Marketing Science, 2025
- Digital Hermits with Jeanine Miklos-Thal, Avi Goldfarb, and Catherine Tucker. Marketing Science, 2024.
- Brand Building to Deter Entry and its Impact on Brand Value with Ron Nathan Bar. Management Science, 2023.
- Consumer Search, Price Promotions, and Counter-Cyclic Pricing. Marketing Science, 2021
- Increasing Organ Donor Registrations with Behavioral Interventions: A Large-Scale Field Experiment with Nicole Robitaille, Nina Mazar, Claire Tsai, and Elizabeth Hardy. Journal of Marketing, 2021.
- Cyclic Variables and Markov Decision Processes Operations Research, 2020
- Intertemporal Demand Spillover Effects on Video Game Platforms with Yufeng Huang and Nan Li. Management Science, 2020.
- Measuring and Understanding Brand Value in a Dynamic Model of Brand Management Appendix with Ron Nathan Bar, Avi Goldfarb, and Sridhar Moorthy. Marketing Science, 2017.
Awards & Honors
- Winner of the AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2024
- Winner of the Financial Times “Academic research with real-world impact” Award, 2023.
- Simon School of Business, Superior Teaching Award for Marketing Analytics, 2019, 2022
- Simon School of Business, Superior Teaching Award for Business Analytics, 2018, 2019, 2020, 2022, 2024
- Nominated for the Best Paper in Management Science, Marketing Section, 2020.
- Simon School of Business, Gitner Prize for Teaching Excellence, 2019
- John C. Little Award for Best Paper, Finalist, 2017.
- Simon School of Business, Teaching Honor Roll, 2015, 2019, 2020, 2021
Curriculum Vitae
Download Avery Haviv’s CV (PDF)