Jackie Silverman

Title Assistant Professor of Marketing
Email jasilv@nospam669142bad6ea6.udel.edu
Office 118 Alfred Lerner Hall


Jackie Silverman joined the University of Delaware in 2019 after earning her doctorate in marketing from the Wharton School at the University of Pennsylvania. She currently teaches Introduction to Marketing (BUAD 301).

Her research examines several facets of judgment and decision making and consumer psychology. In particular, she studies the judgments and consequences of repeated behaviors, prosocial actions, memory and experiential choices. Please visit Dr. Silverman’s personal website for up-to-date information about her research.

Dr. Silverman received her bachelor of science in economics and environmental science from the University of Michigan in 2011. She previously taught high school science for two years on the west side of Chicago, Illinois.


  • Ph.D. in marketing, The Wharton School, University of Pennsylvania
  • B.S. in economics, University of Michigan

Select Publications

  • Silverman, Jackie and Uri Barnea (Forthcoming). “The Prediction Order Effect: People Are More Likely to Choose Improbable Outcomes in Later Predictions.” Management Science.
  • Silverman, Jackie, Alixandra Barasch, and Deborah Small (Forthcoming). “Hot Streak! Inferences and Predictions about Goal Adherence,” Organizational Behavior and Human Decision Processes.
  • Silverman, Jackie and Alixandra Barasch (2023). “On or Off Track: How (Broken) Streaks Affect Consumer Decisions.” Journal of Consumer Research, 49(6).
  • Silver, Ike and Jackie Silverman (2022). “Doing Good for (Maybe) Nothing: How Reward Uncertainty Shapes Observer Responses to Prosocial Behavior.” Organizational Behavior and Human Decision Processes, 168(2).
  • Silverman, Jackie, Alixandra Barasch, Kristin Diehl, and Gal Zauberman (2022). “Harder Than You Think: Misconceptions about Logging Food with Photos versus Text.” Journal of the Association for Consumer Research, 7(4).
  • Barasch, Alixandra, Kristin Diehl, Jackie Silverman, and Gal Zauberman (2017). “Photographic Memory: The Effects of Volitional Photo Taking on Memory for Visual and Auditory Aspects of an Experience.” Psychological Science, 28(8), 1056-1066.

Awards & Honors

  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2018
  • Mack Institute Research Fellowship, The Wharton School, 2018
  • Ph.D. Research Fellowship, Jay Baker Retailing Center, The Wharton School, 2016 and 2017