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University of Delaware - Alfred Lerner College of Business & Economics

Jennifer Gregan

Photograph Image of Jennifer Gregan
Title Senior Assistant Dean, Global Programs and Partnerships, Associate Professor of Marketing
Email greganj@nospam65182bc212bfd.udel.edu
Office 306 Alfred Lerner Hall


Ph.D. in marketing, University of Minnesota, 1994
BBA, double major in marketing and management, 1987

Selected Publications

  • Gregan-Paxton, Jennifer, Stewart Shapiro, and Mark Spence (2009), “Factors Affecting the Acquisition of Novel Attribute Relationships to New Product Categories,” Psychology and Marketing, 26, 2 (February) 122-144.
  • Gregan-Paxton, Jennifer, Steve Hoeffler and Min Zao (2005), “When Categorization is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy,” Journal of Consumer Psychology, 15, 2.
  • Gregan-Paxton, Jennifer and Page Moreau (2003), “How Does Prior Knowledge Influence Consumer Learning? A Comparison of Analogy and Categorization Effects,” Journal of Consumer Psychology, 13, 4, 422-430.
  • Gregan-Paxton, Jennifer (2001), “The Role of Abstract and Specific Knowledge in the Formation of Product Judgments: An Analogical Learning Perspective,” Journal of Consumer Psychology, 11, 3, 141-158 (lead article).
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1997), “Consumer Learning by Analogy: A Model of Internal Knowledge Transfer,” Journal of Consumer Research, 24 ,(December), 266-284.
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1997),”The Emergence of Adaptive Decision Making in Children,” Journal of Consumer Research, 24, (June), 43-56.
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1995), “Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior,” Journal of Consumer Research, 21, 4 (March), 567-580 (lead article).

Awards & Honors

  • Recipient, Excellence in Undergraduate Academic Advising Award, 2013
  • Nominated for Pioneering Faculty Award, Beyond Grey Pinstripes, 2005
  • MSI’s Alden G. Clayton Doctoral Dissertation Competition Winner, 1993
  • AMA Doctoral Consortium Fellow, 1993

Curriculum Vitae

Download Jennifer Gregan’s CV (PDF)