Jennifer Gregan

Photograph Image of Jennifer Gregan
Title Senior Assistant Dean, Global Programs and Partnerships, Associate Professor of Marketing
Office 306 Alfred Lerner Hall


Ph.D. in marketing, University of Minnesota, 1994
BBA, double major in marketing and management, 1987

Selected Publications

  • Gregan-Paxton, Jennifer, Stewart Shapiro, and Mark Spence (2009), “Factors Affecting the Acquisition of Novel Attribute Relationships to New Product Categories,” Psychology and Marketing, 26, 2 (February) 122-144.
  • Gregan-Paxton, Jennifer, Steve Hoeffler and Min Zao (2005), “When Categorization is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy,” Journal of Consumer Psychology, 15, 2.
  • Gregan-Paxton, Jennifer and Page Moreau (2003), “How Does Prior Knowledge Influence Consumer Learning? A Comparison of Analogy and Categorization Effects,” Journal of Consumer Psychology, 13, 4, 422-430.
  • Gregan-Paxton, Jennifer (2001), “The Role of Abstract and Specific Knowledge in the Formation of Product Judgments: An Analogical Learning Perspective,” Journal of Consumer Psychology, 11, 3, 141-158 (lead article).
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1997), “Consumer Learning by Analogy: A Model of Internal Knowledge Transfer,” Journal of Consumer Research, 24 ,(December), 266-284.
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1997),”The Emergence of Adaptive Decision Making in Children,” Journal of Consumer Research, 24, (June), 43-56.
  • Gregan-Paxton, Jennifer and Deborah Roedder John (1995), “Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior,” Journal of Consumer Research, 21, 4 (March), 567-580 (lead article).

Awards & Honors

  • Recipient, Excellence in Undergraduate Academic Advising Award, 2013
  • Nominated for Pioneering Faculty Award, Beyond Grey Pinstripes, 2005
  • MSI’s Alden G. Clayton Doctoral Dissertation Competition Winner, 1993
  • AMA Doctoral Consortium Fellow, 1993

Curriculum Vitae

Download Jennifer Gregan’s CV (PDF)