Julia Belyavsky Bayuk | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

Julia Belyavsky Bayuk

Title Associate Professor of Marketing, Associate Dean of Curriculum
Email jbayuk@nospam6424104d09530.udel.edu
Office 320 Lerner Hall


Julia Bayuk is an associate professor of business administration in the marketing area. She received a B.S. in economics from the Wharton School at the University of Pennsylvania, with concentrations in marketing and communication, and a Ph.D. in marketing at the University of Florida. Her research interests are centered around understanding when planning to pursue a goal is beneficial versus detrimental to achieving the goal. She is also really interested in understanding how perceptions of effort guide consumer decisions, and how a person’s salient identity influences their judgments and choices. Contextually, she is interested in public policy and studying issues related to improving consumer welfare, such as increasing the amount of money people save or getting in shape/eating healthier.

Her research has been published in Journal of Consumer Research, Organizational Behavior and Human  Decision Processes, Journal of Experimental Psychology: Applied, and Journal of Consumer Psychology.


  • Ph.D. in marketing, Warrington College of Business, University of Florida, 2008
  • B.S. in economics, with concentrations in marketing and communications, Wharton School, University of Pennsylvania, 2002

Curriculum Vitae

Download Julia Belyavsky Bayuk’s CV (PDF)