University of Delaware
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Joanne Jung-Eun Yoo

Photograph Image of Joanne Jung-Eun Yoo
Title Professor of Hospitality Business Management, Associate Chair
Email jyoo@nospam68c646e65f94c.udel.edu
Office 201 Raub Hall
Phone (302) 831-6476
Biography

Biography

Joanne Jung-Eun Yoo, Ph.D. is a professor in the Department of Hospitality and Sport Business Management at the University of Delaware, where she has been a faculty member since 2010 following her appointment at the University of Houston’s Conrad N. Hilton College. With a global background spanning South Korea (B.A.), Australia (M.B.A.) and Hong Kong (Ph.D.), as well as professional experience with KLM Royal Dutch Airlines in the Netherlands and the Pacific Asia Travel Association in Thailand, Dr. Yoo brings an international perspective to her scholarship, teaching, and service.

Dr. Yoo has taught courses at both the undergraduate and graduate levels, such as intercultural communication, event management and tourism. She is also deeply passionate about mentoring doctoral and master’s students, guiding them through their academic and professional journeys and collaborating with them on research projects.

Her research program lies at the intersection of event and convention tourism, hospitality management, sustainability and consumer behavior. She is widely recognized for her influential contributions to event studies, beginning with her foundational work on convention participation decision-making (Journal of Travel Research, 2008) and expanding into areas such as supply chain management, sport events and community well-being. Her scholarship also advances understanding of consumer psychology in tourism and hospitality, with studies on gastronomy experiences, multisensory marketing and women’s empowerment.

Her publications appear in leading journals such as Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management and Journal of Hospitality & Tourism Research.

Dr. Yoo is recognized for her global perspective, scholarly leadership and commitment to student success, making her a strong contributor to both academia and the hospitality and tourism industries.

Education

  • Ph.D. in hotel and tourism management, The Hong Kong Polytechnic University in Hong Kong
  • M.B.A. with concentration in tourism management, Griffith University in Australia
  • B.A. in German language and literature, Ewha Womans University in South Korea

Select Publications

  • Tabatabaei, F., Yoo, J., Kim, H. S., & Webb, T. (2025). Objective data and geospatial analysis of event impact on community wellbeing: The Masters Golf Tournament. Tourism Management, 110: 105200.
  • Jang, H., Yoo, J., and Cho, M. (2024), Resistance to blockchain adoption in the foodservice industry: Moderating roles of public pressures and climate change awareness. International Journal of Contemporary Hospitality Management, 36(5): 1467-1489.
  • Trang, N. T., Yoo, J., Joo, D., and Lee, G (2023), Incorporating senses into destination image. Journal of Destination Marketing and Management, 27: 100760.
  • Jang, E., Yoo, J., & Cho, M. (2023). Particulate matter source attribution and restaurant mitigation behavioral intentions: An application of attribution theory. International Journal of Contemporary Hospitality Management, 35(5): 1901-1921.
  • Yoo, J., Park, J., & Cho, M. (2022). Cocreation of gastronomy experience through cooking classes. International Journal of Contemporary Hospitality Management, 34(9): 3230-3252.
  • Cho, M., & Yoo, J. (2021). Customer pressure and restaurant employee green creative behavior: Serial mediation effects of restaurant ethical standards and employee green passion. International Journal of Contemporary Hospitality Management, 33(12): 4505-4525.
  • Yoo, J., & Cho, M. (2021). Supply chain flexibility fit and green practices: Evidence from the event industry. International Journal of Contemporary Hospitality Management, 33(7): 2410-2427.
  • Newland, B., & Yoo, J., (2021). Active sport event participants’ behavioral intentions: Leveraging outcomes for future attendance and visitation. Journal of Vacation Marketing, 27(1): 32-44.
  • Yoo, J., Kim, T., & Lee, G. (2015). When customers complain: The value of customer orientation in service recovery. Cornell Hospitality Quarterly, 56(4): 411-426.
  • Basoglu, A., & Yoo, J. (2015). Soon or later? Effect of time distance on travel decisions. Journal of Travel & Tourism Marketing, 32(1): S62-S75.
  • Yoo, J., & Zhao, X. (2010). Revisiting determinants of convention participation decision-making. Journal of Travel & Tourism Marketing, 27(2): 179-192.
  • Yoo, J., & Chon, K. (2010). Temporal changes in factors affecting convention participation decision. International Journal of Contemporary Hospitality Management, 22(1): 103-120.
  • Yoo, J., & Chon, K. (2008). Factors affecting convention participation decision-making: Developing a measurement scale. Journal of Travel Research. 47(1): 113-122.
  • Yoo, J., Shin, S., & Yang, I. (2005). Key attributes of internal service recovery strategies as perceived by frontline food service employees. International Journal of Hospitality Management, 25(3): 496-509.
  • Yoo, J., & Weber, K. (2005). Progress in convention tourism research. Journal of Hospitality & Tourism Research, 29(2): 194-222.

Curriculum Vitae

Download Joanne Jung Eun Yoo’s CV (PDF)