Mark Serva

Title Associate Professor of MIS
Office 004E Purnell Hall


  • Ph.D., The University of Texas at Austin
  • MBA, Syracuse University, NY
  • B.S., Mansfield University of Pennsylvania

Select Publications

  • Kher, H. and Serva, M., ” Changing the Way We Study Change: Advocating Longitudinal Research in MIS,” forthcoming in Data Base for Advances in Information Systems, 2013.
  • Saltz, J., Serva, M., and Heckman, R., “The GET Immersion Experience: A New Model for Leveraging the Synergies between Industry and Academia,” forthcoming in Journal of Information Systems Education, 2013.
  • Serva, M., Kher, H., and Laurenceau, J., “Leveraging Latent Growth Models to Better Understand MIS Theory: A Primer,” Communications of the AIS.
  • Benamati, J., Fuller, M., Serva, M., “The Productive Tension of Trust and Distrust: The Coexistence and Relative Role of Trust and Distrust in Online Banking,” Journal of Organizational Computing and Electronic Commerce, vol. 20, no. 4, 2010.
  • Benamati, J., Fuller, M., Serva, M., Baroudi, J., “Clarifying the Integration of Trust and TAM in E-Commerce Environments: Implications for Systems Design and Management,” IEEE Transactions for Engineering Management, vol., 57, no. 3, pp. 380-393, 2010.
  • Serva, M., Baroudi, J., and Kydd, C., “The Effects of Stereotype Threat on MIS Students: Are Our Female Students Underperforming?” Journal of Computer Information Systems, Winter 2009, pp. 142-150.
  • Fuller, M., Serva, M., Benamati, J., “Seeing is Believing: The Transitory Influence of Reputation Information on E-Commerce Trust and Decision-Making,” Decision Sciences, vol. 38, no. 4, 2007.
  • Benamati, John, Serva, Mark A., Galleta, D., Harris, A., Niederman, F., “The Slippery Slope of MIS Academia: A Discussion of the Quest for Relevance in Our Discipline,” volume 18, article 32, March 2007, Communications of the AIS, 2007.
  • Benamati, J. and Serva, M.A., “Trust and Distrust in Online Banking,” Journal of Information Technology Development, vol. 17, no. 3, February 2007.
  • Serva, M. A., Fuller, M. A. and Mayer, R. C., “The Evolution of Trust between Interdependent Teams: A Model of Reciprocal Trust,” Journal of Organizational Behavior, vol. 26, no. 6, September 2005.

Awards & Honors

  • Recipient of the Lerner College’s Outstanding Teacher Award
  • Recipient of the Lerner College’s Student Choice Excellence in Undergraduate Teaching Award
  • Recipient of UD’s Exemplary Use of Technology Award, Spring 2007
  • Nominee for University of Delaware’s University-wide Teaching Award, 2006
  • Nominee for MBA Teaching Award, 2006 & 2007
  • Information Systems Department Best Teacher Award, Baylor University, 1998 & 1999