University of Delaware
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Markus Schuckert

Photograph No image available
Title Professor of Hospitality, Chairperson
Email markus@nospam68b97db57d383.udel.edu
Office 105 Raub Hall
Biography

Biography

Markus Schuckert is professor and chairperson of the Hospitality and Sport Management Department at the Alfred Lerner College of Business and Economics, University of Delaware. His career has taken him across three continents, blending academic leadership, industry experience and entrepreneurial ventures.

Before joining UD in August 2025, Markus served as professor and chair of the Hospitality Management Department, Peter T. Paul College of Business and Economics, University of New Hampshire, as professor and director of the Lester E. Kabacoff School of Hotel, Restaurant and Tourism Administration at the University of New Orleans, as well as professor of tourism and transport management in Switzerland, where he also directed the Institute for Tourism and Leisure Research and the School of Tourism in Chur.

Markus became tenured at the School of Hotel & Tourism Management at the Hong Kong Polytechnic University and received his Ph.D. at the University of Innsbruck.

Markus began his career in the international aviation and tourism industries, where he developed a deep understanding of global markets, technology and business strategies. Building on this expertise, he launched his own consulting firm in Europe, advising destinations and hospitality organizations on market research, product development and change management.

His research sits at the intersection of digital marketing, travel technology and strategic management, exploring how innovation shapes the future of service and sport management. Markus has shared his insights widely through publications in leading journals, presentations at international conferences and contributions to industry forums, as well as edited books for both scholarship and practice.

Passionate about education, Markus is committed to preparing the next generation of hospitality and tourism leaders. He has supervised postgraduate students in Europe, North America and Asia, and is continually experimenting with new teaching methods and technologies to create engaging, future-ready learning experiences in the classroom and online.

Select Publications

  • SUN, L./SCHUCKERT, M./HON, A. (2025). Enhancing Organizational Structures for Revenue Management in Small and Medium-Sized Independent Hotels: Evidence from China. International Journal of Hospitality Management, 104122.
  • GARDINI, M./OTTENBACHER, M./SCHUCKERT, M. (2020). Routledge Companion to International Hospitality Management. New York: Routledge.
  • LIU, X./MEHRALIYEV, F./LIU, C./SCHUCKERT, M. (2020). The roles of social media in tourists’ choices of travel components. Tourist Studies. 20 (1), 27-48. Top read article 2024 (#1) in Tourist Studies.
  • SUN, S./LAW, R./SCHUCKERT, M. (2020). Mediating effects of attitude, subjective norms and perceived behavioral control for mobile payment-based hotel reservations. International Journal of Hospitality Management, 84, 102331.
  • LIANG, S./LI, H./LIU, X./SCHUCKERT, M. (2019). Motivators behind information disclosure: Evidence from Airbnb hosts. Annals of Tourism Research, 76, 305-319.
  • LIANG, S./SCHUCKERT, M./LAW, R. (2019). How to improve the stated helpfulness of hotel reviews? A multilevel approach. International Journal of Contemporary Hospitality Management, 31(2), 953-977.
  • SCHUCKERT, M./LIANG, S./LAW, R./SUN, W. (2019). How do domestic and international high-end hotel brands receive and manage customer feedback? International Journal of Hospitality Management, 77, 528-537.
  • LIANG, S./SCHUCKERT, M./LAW, R./CHEN, C.C. (2017). Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations. Tourism Management, 60, 454-465.
  • SCHUCKERT, M./PAEK, S./KIM, T./LEE, G. (2018). Motivate to innovate: How authentic and transformational leaders influence employees’ psychological capital and service innovation behavior. International Journal of Contemporary Hospitality Management, 30 (2), 776-796.
  • SCHUCKERT, M./LIU, X./LAW, R. (2017). Stars, votes, and badges: How online badges affect hotel reviewers. Journal of Travel & Tourism Marketing, 33(4), 440-452.
  • SCHUCKERT, M./LIU, X./LAW, R. (2016): Insights into Suspicious Online Ratings: Direct Evidence from TripAdvisor. Asia Pacific Journal of Tourism Research, 21(3), 259-272. Listed among most-read/most-cited articles in Asia Pacific Journal of Tourism Research (2025).
  • PAEK, S./SCHUCKERT, M./KIM, T./LEE, G. (2015). Why Is Hospitality Employees’ Psychological Capital Important? The Effects of Psychological Capital on Work Engagement and Employee Morale. International Journal of Hospitality Management 50: 9-26.
  • SCHUCKERT, M./LIU, X./LAW, R. (2015). Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing, 32(5), 608-621. Highly cited paper in the field (Web of Science); Most read article (#10) in Journal of Travel & Tourism Marketing.
  • SCHUCKERT, M./LIU, X./LAW, R. (2015). A segmentation of online reviews by language groups: How English and Non-English speakers rate hotels differently. International Journal of Hospitality Management, 48: 143–149.
  • SCHUCKERT, M./BRUNNER-SPERDIN, A. (2013). Sustainable Growth and Rejuvenation Strategies: Selected International Case Studies of Destinations and Resorts. Innsbruck: innsbruck university press (IUP, Conference Series).

Website

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