Ruiqi Wu

Title Assistant Professor of Marketing
Office 112B Alfred Lerner Hall


Ruiqi Wu is an assistant professor of marketing in the Department of Business Administration at the University of Delaware’s Alfred Lerner College of Business and Economics. Her research interests lie broadly in quantitative marketing with an emphasis on the digital economy, pricing and branding strategies. In her current research projects, Ruiqi studies how platform designs and market regulations can remedy market frictions facing firms or consumers. Before joining Lerner College, Ruiqi received a B.A. in economics from Fudan University and a Ph.D. in business administration from the University of Rochester.


  • Ph.D. in business administration, University of Rochester, 2023
  • B.A. in economics, Fudan University, 2017

Curriculum Vitae

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