Suresh Sundaram | Lerner
  • Visit
  • Apply
  • Give
University of Delaware - Alfred Lerner College of Business & Economics

Suresh Sundaram

Photograph Image of Suresh Sundaram
Title Assistant Professor of Marketing
Office 214 Alfred Lerner Hall


Suresh joined Lerner College of Business & Economics at the University of Delaware (UD) in Fall 2007. Suresh has taught several undergraduate and graduate marketing courses at UD. Suresh has over 18 years of experience teaching marketing. He started his teaching career as a graduate student at the University of Houston in 1998 and later at Loyola College in Maryland (now Loyola University of Maryland). At Loyola College, in addition to teaching in the undergraduate and graduate program, Suresh also taught in the executive MBA and executive education program.

In addition, Suresh is a highly experienced researcher who brings over 15 years of experience in designing and conducting marketing global research projects across multiple industry sectors including consumer durables, consumer packaged goods and pharmaceuticals.  His areas of expertise include: marketing research, marketing strategy, advanced multivariate analysis, conjoint analysis, segmentation, survey design and execution.

Suresh also has an active interest in academic research focused largely in the area of the impact of technology on marketing. He has been published in leading peer-reviewed marketing journals like the Journal of the Academy of Marketing Sciences and the Journal of Personal Selling and Sales Management. His co-authored paper in the Journal of Personal Selling and Sales Management won the journal’s Best Paper Award.

Suresh holds a Ph.D. in business administration from the University of Houston. He also holds a bachelor’s degree in instrumentation engineering from the University of Bangalore, India.


  • Ph.D. in marketing & management information systems, University of Houston, 2003
  • B.S. in engineering, University of Bangalore, 1992

Select Publications

  • Steven Posavac, Michal Herzenstein, Frank Kardes, and Suresh Sundaram (2010), “Profits and Halos: The role of firm profitability information in consumer inference,” Journal of Consumer Psychology, 20, 327-337.
  • Suresh Sundaram, Andrew Schwarz, Eli Jones, and Wynne W. Chin (2007), “Technology Use on the Front Line: A Panel Data Analysis of How Technology Enhances Individual Performance,” Journal of the Academy of Marketing Science, 35 (1), 101-112.
  • Eli Jones, Suresh Sundaram and Wynne Chin (2002), “Factors Leading to Sales Force Automation Adoption by the Sales Force: A Longitudinal Analysis,” Journal of Personal Selling and Sales Management, 22 (Summer), 145-156.
  • Betsy D. Gelb and Suresh Sundaram (2002), “Adapting to “Word of Mouse”,” Business Horizons, 45 (July-August), 21-25.

Awards & Honors

  • Department Award for Best Article of the Year, Loyola College in Maryland, 2004
  • The Journal of Personal Selling and Sales Management’s Marvin Jolson Award for “Best Contribution to Selling and Sales Management Practice” for the article “Factors Leading to Sales Force Automation Use: A Longitudinal Analysis” by Eli Jones, Suresh Sundaram, and Wynne Chin (JPSSM Volume 22, Number 3), 2003
  • Dean’s Award for Academic Excellence, C. T. Bauer College of Business, University of Houston, May 2003.

Curriculum Vitae

Download Suresh Sundaram’s CV (PDF)