Lerner Welcomes New Faculty: Beth Schinoff

This year, the UD Alfred Lerner College welcomed several new faculty members into its community. Beth Schinoff is an assistant professor of management; she spoke with Lerner about her research focus and why she chose to join the University of Delaware.

Lerner: What is your professional and academic background?

Schinoff: I received my undergraduate in communication studies from Northwestern University in Evanston, Ill. I did my MBA at University of Illinois at Chicago and my Ph.D. in Organizational Behavior at Arizona State University. Prior to joining academia, I was an internal communications consultant at Allstate Insurance’s corporate headquarters and worked for a synagogue in Evanston, Ill.

Lerner: What is your research focus?

Schinoff: I research how people connect with work-related others in situations that often inhibit connection, such as how people form friendships with their coworkers when working remotely. I also study how people define themselves at work, particularly vis-a-vis others in their organization.

Lerner: What inspired you to work in your field/research/subject area?

Schinoff: I left the for-profit working world to try to find a deeper sense of purpose and meaning in my work. My time at a not-for-profit was perplexing because I never found this sense of purpose or meaning. I found myself longing for the connections that I had forged in my for-profit job. It was this gap in my expectations and experience that prompted me to pursue a Ph.D. I also fell in love with research while RAing for a professor in my MBA.

Lerner: What is it about UD that made you want to work/teach/research here?

Schinoff: I found UD a refreshingly humanizing work organization. I love the immense amount of opportunities that UD provides its students to find themselves. I also really appreciate that there are many paths to success for faculty here!

Lerner: What course are you most excited to teach at Lerner?

Schinoff: Organizational Behavior – I always find it a fun challenge to convince students that it’s the “soft skills” that ultimately matter in the working world.

Lerner: What is something unique about you that may surprise your peers/students? (hobby, talent, experience etc.)

Schinoff: I can juggle! (I was in my elementary school’s juggling club!)

What Business Leaders Need to Know About Generative AI

The recent successes of generative AI models like ChatGPT and DALL-E have left savvy executives wondering how this new technology will revolutionize their industry. No one can predict the impact gen AI will have on an enterprise, but smart executives know that they...