This year, the UD Alfred Lerner College welcomed several new faculty members into its community. Ruiqi Wu is an assistant professor of marketing; she spoke with Lerner about her research focus and why she chose to join the University of Delaware.
Lerner: What is your professional and academic background?
Wu: I hold a Ph.D. in Business Administration (marketing concentration) from the University of Rochester and a B.A. in Economics from Fudan University.
Lerner: What is your research focus?
Wu: My research interests lie broadly in quantitative marketing with an emphasis on the digital economy, pricing, and branding strategies. In my current research projects, I study how platform designs and market regulations can remedy market frictions facing consumers and firms.
Lerner: What inspired you to work in your field/research/subject area?
Wu: I have always been interested in understanding consumer and seller behavior in the marketing environment. In particular, consumers and sellers (especially the smaller ones) are often constrained by either limited information or cognitive costs in their decision-making, which constitutes significant market frictions. I am curious about the impact of such market frictions and thus inspired to study firms’ marketing strategies in light of these frictions.
Lerner: What is it about UD that made you want to work/teach/research here?
Wu: I like the supportive environment for research and teaching, as well as the top marketing group at UD. I am enthusiastic about being a part of Lerner and contribute to the business education at UD.
Lerner: What course are you most excited to teach at Lerner?
Wu: Marketing Analytics. I cannot wait to share my knowledge about marketing research with my students!
Lerner: What is something unique about you that may surprise your peers/students? (hobby, talent, experience etc.)
Wu: I studied Taekwondo for three years in high school.