Outstanding Lifelong Lerner: David Edelman | Lerner
  • Visit
  • Apply
  • Give
University of Delaware - Alfred Lerner College of Business & Economics

By Lerner College November 4, 2020

In this uncertain time, we look to academic and industry leaders to share their wisdom and help to guide our next steps. We reached out to some outstanding members of our esteemed community of alumni at the University of Delaware’s Alfred Lerner College of Business and Economics to share their experiences and guidance with our larger community. David Edelman, UD Class of 2011 and founder of RapidMask2Go, sat down with Lerner to discuss lessons learned during the coronavirus pandemic, advice for his fellow Blue Hens and more.

Q: How have you and your company responded to the coronavirus pandemic?

Edelman: The Coronavirus pandemic has required us to completely pivot. Traditionally a full-service property management company, we saw an opportunity to help people protect themselves. Leveraging our real estate relationships, we were able to quickly deploy our vending machine concept in key high-traffic locations. Most importantly, it gave us an opportunity to keep our staff safely employed during an uncertain time.

Q: What are the greatest lessons that you’ve learned during this crisis?

Edelman: It’s not enough to be first to market. When working with a new concept that attracts a lot of attention every move is scrutinized. It’s important to listen to customers and critics to help shape your product.

Q: What pieces of advice do you have for fellow businesspeople?

Edelman: Never stop moving. Explore every angle and collaboration that comes your way no matter how small. Forging strategic partnerships along the way can help you to develop a stronger, more effective brand.

Q: What is your favorite memory from your time at UD?

Edelman: Meeting and, in turn, falling in love with my future wife Michele. We are a couple of Double Dels with a son named Remy who could be a Blue Hen in the years to come.

Q: What pieces of advice would you give to current UD students?

Edelman: Make sure to leave all doors open. Forge connections with fellow students and faculty and keep those relationships strong as your career progresses.

Q: What does it mean to you to be a Lifelong Lerner?

Edelman: Being a Lifelong Lerner means a connection to an outstanding institution with a far-reaching network. A sense of pride in belonging to a community that continues to refine and grow.