Rethinking How We Assess GME Students

MBA Roundtable Winners Amanda Convery, Mandi Bullough and Mark Serva

The MBA Roundtable, an association of graduate business schools, selected a project led by University of Delaware Professors Mark Serva, Amanda Convery and Amanda Bullough at the Alfred Lerner College of Business and Economics as one of two 2021 Innovator Award winners. The other project selected was from the Carey Business School at John Hopkins University.

Serva, Convery and Bullough, with support from Senior Associate Dean of Academic Programs Jack Baroudi, redesigned how the Lerner College assesses graduate management students (GME) by creating an innovative motivational tiered assessment (MTA). Under MTA, students can achieve higher grades only when they exhibit higher levels of intrinsic motivation, because students choose the amount (and difficulty) of work they complete. This new assessment model is changing assumptions about grading in the Lerner MBA program, MTA’s relative advantages, data that support these advantages and how MTA will be integrated into Lerner GME programs in the future.

“The challenge that we address is improving the meaning of graduate management education (GME) grades, and—by extension—differentiating different levels of GME student performance,” said Mark Serva, associate professor of management information systems (MIS) at UD. “My colleagues and I started by questioning the assumptions surrounding grading. After some background research and significant development work and refinement, the result was motivational tiered assessment (MTA), an approach that changes not only how we grade, but also tightly ties grades to the student’s level of intrinsic motivation to learn.”

The MBA Roundtable Innovator Award was created in 2011 to promote educational initiatives that advance innovation in graduate management education and acknowledge the institutions that drive change in the field. The Innovator Award raises awareness of ongoing curricular and co-curricular improvements and educates employers, business school leaders, and faculty about innovative practices of best-in-class MBA and Specialized Masters programs.

Recent News

UD’s Xiao Fang’s Research Shapes Responsible AI Future

As governments around the world move to put new guardrails on artificial intelligence in 2026, University of Delaware professor Xiao Fang brings a perspective shaped long before AI became a business buzzword. More than 25 years ago, when few business scholars were...

Jiaheng Xie Using AI to Spot High-Risk Videos

The immensely popular social media platform TikTok features over 1 billion daily active users and 34 million videos posted every day, with 63 percent of United States teenagers ages 13-17 active on the site. While many of those short-form clips are harmless, some...

Outstanding Lifelong Lerner: Ryleigh Pineda

Ryleigh Pineda, a 2025 graduate of the Lerner College of Business and Economics as a sport management major, built her college experience around hands-on learning, leadership and a passion for the sports industry. Pineda gained early experience working with athletics...

UD Economic Forecast examines risks in the U.S. economy

University of Delaware and Lerner College leadership joined speakers and partners at the 2026 Economic Forecast hosted by NFP and the Center for Economic Education and Entrepreneurship. Back row, from left: Oliver Yao, Leland Vittert, David Lyons Jr., Patrick Harker...

Lerner Hospitality Students Attend ALIS Conference

Four hospitality students in the University of Delaware’s Alfred Lerner College of Business and Economics had the opportunity to attend the America’s Lodging Investment Summit (ALIS) Conference at the JW Marriott/Ritz-Carlton hotel in Los Angeles in late January. The...

Sport Management Students Visit Europe During Winter Session

Experiential learning took center stage as sport management students in the University of Delaware’s Alfred Lerner College of Business and Economics traveled abroad during the Winter Session for a study abroad program focused on global sport event management. This...