Matthew Robinson

Photograph Image of Matt Robinson
Title Professor of Sport Management
Office 115 Raub Hall


Dr. Matthew J. Robinson is a full professor and the Area Head of the Sport Management Program in the Lerner College of Business and Economics at the University of Delaware. Dr. Robinson is the author of the highly successful sport management texts: Profiles of Sport Industry Professionals: The People Who Make the Games Happen  and Sport Club Management and has authored over 25 articles and has  made over 100 national and international scholarly and professional presentations. In 2020, Robinson was named to the President’s Council on Sport, Fitness, Sports and Nutrition Science Board for The United States of America Department of Health and Human Services and also served as the President of the University of Delaware Faculty Senate.

Dr. Robinson served as interim Director of Athletics and Recreation for the University of Delaware during the 2016 Spring Semester. Robinson oversaw a $29 million budget, over 600 student athletes and 200 staff members.  Under Robinson’s leadership two teams earned CAA conference titles, and the Women’s Field Hockey Team won the NCAA Championship the semester after he completed his interim duties. During his time as Director of Athletics, Robinson conducted a Title IX review of the department and initiated three separate initiatives directed a increasing departmental revenues through increasing donations and season ticket sales and enhancing the spectator experience at home athletic events.

In 2008, Robinson in partnership with the  (USOPC), and the International Olympic Committee’s (IOC) Olympic Solidarity Fund created the International Coaching Enrichment Certificate Program (ICECP)   In 2013 again in partnership with the USOPC and the IOC’s, Olympic Solidarity Fund along with the Federation Internationale Basketball Association (FIBA) Robinson launched the International Coaching Apprenticeship in Basketball.  Through the two programs, Dr. Robinson has worked with over 400 international coaches from 125 countries in 24 different sports and has personally oversaw the implementation of over 40 sport development projects in selected countries.

Since 2008, Robinson has served as the Chairman of the Delaware Sport Commission (DSC) which was founded in 2009 for the purpose of attracting, regional, national and international sporting events to the state of Delaware for the purpose of economic development. In its twelve years of existence, the DSC has successfully landed national events for the state including the NCAA Women’s Basketball and Men’s Lacrosse Championship first rounds; exhibition games for the 2018 USA Women’s Olympic Basketball and 2016 US Women’s National Basketball teams as well as multiple regionally-focused events. The DSC also spearheaded the efforts for the feasibility study and ultimate funding and building of a $24 million 84-acre 12 field turfed multi-sport facility. In 2004, after a ten-year absence, Robinson revived the Slam Dunk to the Beach High School Basketball Tournament. Through a campaign to repair the brand with the local business community and state and local governments, the event annually generates over $1 million in economic impact for the Delaware beach community during the month of December.  The event has also garnered national media and social media attention for the state, for players in the event have included McDonald’s All Americans who have gone on to the top college programs in the country as well as the NBA. All combined, DSC efforts have led to over $80 million in economic impact for the state.  Robinson also serves on the Board of Directors for the Philadelphia Sports Congress.

On sabbatical from the University in 2007, Robinson served as the Muslim Sport Coordinator for the United States of America Department of State. Prior to that appointment during and after, Robinson implemented US Department of State funded projects in Turkey, Senegal, India, Jordan, China, Palestine and Qatar and partnered with the NBA, NFL and the Sport Ministries and US Embassies in those countries.

In 2005 Robinson developed the Director of Coaching Curriculum for the National Soccer Coaches Association of America (NSCAA) now United Soccer Coaches.  Since its inception, the course has been offered to over 2,500 soccer administrators and coaches in 23 different states.  In 2012, United Soccer Coaches collaborated with UD in the offering of the Master Coach and Soccer Leader certificate program.


  • Ed.D. in Athletic Administration, Temple University, 1995
  • M.S. in Educational Administration, Western Maryland College, 1991
  • B.A. in Communications & English Education, York College of Pennsylvania, 1986

Select Publications

  • Trail, G.T., James, J.D. Hyungil, K, Anderson, D & Robinson, M.J. (2016) An examination of Oliver’s product loyalty framework. International Journal of Sports Marketing and Sponsorship Vol. 17 No. 2, 2016 pp. 94-109.
  • Robinson, M.J. (2015). The Impact of the Olympics on the High Performance Legacy of a Host Country. In Holt, R. & Ruta, D. Handbook of Sport and Legacy: Meeting the Challenge of Major Sports Events. Routledge, London.
  • Heinrichs, A. & Robinson, M.J (2014). The U.S. Women’s Youth National Teams Program Finding the Next Mia Hamm and Alex Morgan. NSCAA Soccer Journal, 59 7, 64 72
  • Antil, J, Burton, R. & Robinson, M. (2012) Exploring the Challenges Facing Female Athletes as Endorsers.  Journal of Brand Strategy.  1 3. 292-307.
  • Robinson, M.J.(2010). Sport Club Management. Human Kinetics, Champaign, IL.
  • Robinson, M.J., Turam, E & Burton, R. (2011). Sport Sovereignty at Bay: The Impact of Globalization and the Multi-National Sport Enterprise on the Westphalian-Based International Sport Structure. The SAIS Review of International Affairs 31 1  31-37
  • Trail, G.T., Robinson, M.J. & Kim, Y.K. (2008) Sport Consumer Behavior: A Test Group for Group Differences on Structural Constraints, Sport Marketing Quarterly 17 4 19-200.
  • Robinson, M.J.& Trail,G.T. (2005) Motives and points of attachment: Differences between college football, men’s basketball, and women’s basketball spectators. Journal of Sport Management. 19 1 58-80.
  • Robinson, M.J., Trail, G.T. Gillentine, A.J. & Dick, R.J. (2005) “Fans vs. Spectators: An Analysis of Those Who Attend Intercollegiate Football Games” Sport Marketing Quarterly, 14 2.
  • Robinson, M.J. (2005). Sport Governance, in Parkhouse, B. Management of Sport: Its Foundation and Application, 4th Edition. McGraw Hill.

Awards & Honors

  • The Joseph R. Bailor Award (2016). Awarded for outstanding achievement of a graduate of the graduate program of McDaniel College
  • The Leon and Margaret Slocomb Professional Excellence Award (2016). Awarded to Lerner College Faculty member recognized for their leadership, mentorship and service to the university and the community.
  • University of Delaware Faculty Senate Award for Exemplary Service (2008).  Recognized for contributions made to the University during a difficult period while serving as Chair of the Student Life Committee of the Faculty Senate.

Curriculum Vitae

Download Matthew Robinson’s CV (PDF)