Stewart Shapiro

Photograph Image of Stewart Shapiro
Title Professor of Marketing
Office 206 Alfred Lerner Hall


Stewart Shapiro, professor of business administration; chairperson, received a B.S.B.A. and M.B.A. in marketing at the University of Delaware, and a Ph.D. in marketing at the University of Arizona. Professor Shapiro is currently the chairperson within the Department of Business Administration. Prior to starting his academic career in marketing, Professor Shapiro was a marketing research consultant for the scuba diving industry.

His primary research interests examine how consumer judgments are impacted by market information that is not consciously detected, or is consciously detected, but not consciously remembered. As a secondary research interest, Professor Shapiro examines methods for reducing substance abuse among youth and young adults.


  • Ph.D. in marketing, minor: psychology, University of Arizona, 1993
  • MBA with major in marketing, University of Delaware, 1987
  • BSBA in marketing, minor: philosophy, University of Delaware, 1985

Select Publications

  • Shapiro, Stewart and Jesper Nielsen (2013), “What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency,” Journal of Consumer Research, 39 (April), 1202-1218.
  • Nielsen, Jesper, Stewart Shapiro, and Charlotte H. Mason (2010), “Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising,” Journal of Marketing Research, 47 (December), 1138-1150.
  • Nielsen, Jesper and Stewart Shapiro (2009), “Coping with Fear through Suppression and Avoidance of Threatening Information,” Journal of Experimental Psychology: Applied, 15 (3), 258-274.
  • Freeman, Dan, Stewart Shapiro, and Merrie Brucks (2009), “Memory Issues in Social Marketing Messages about Behavior Enactment versus Non-enactment,” Journal of Consumer Psychology, 19 (4), 629-642.
  • Shapiro, Stewart, Charles Lindsey and Shanker Krishnan (2006), “Intentional Forgetting as a Facilitator for Recalling New Product Attributes,” Journal of Experimental Psychology: Applied, 12 (4), 251-263.
  • Shapiro, Stewart and Mark T. Spence (2002), “Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task,” Journal of Consumer Research, 28, (March), 603-617.
  • Shapiro, Stewart (1999), “When an Ad’s Influence is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure,” Journal of Consumer Research, 26 (June), 16-36.
  • Shapiro, Stewart and Shankar Krishnan (1999), “Consumer Memory for Intentions: A Prospective Memory Perspective,” Journal of Experimental Psychology: Applied, 2 (June), 169-189.
  • Krishnan, Shanker and Stewart Shapiro (1999), “Prospective and Retrospective Memory for Intentions: A Two-Component Approach,” Journal of Consumer Psychology, 8 (2),141-166.
  • Shapiro, Stewart, Deborah J. MacInnis, and Susan E. Heckler (1997), “The Effects of Incidental Ad Exposure on the Formation of Consideration Sets”, Journal of Consumer Research, 24 (June), 94-104.

Awards & Honors

  • Department of Business Administration Outstanding Service Award, 2012
  • Alfred Lerner College of Business & Economics Outstanding Scholar Award, 2011
  • AMA Doctoral Consortium Fellow, 1992

Curriculum Vitae

Download Stewart Shapiro’s CV (PDF)