Hospitality and Sport Business Analytics (M.S.)

Lerner’s master of science in hospitality and sport business analytics equips students with the analytical skills and industry expertise needed to thrive in some of the fastest-growing sectors of the US economy: hospitality, sports and leisure. Whether you’re a working professional looking to advance your career or a full-time student seeking specialized expertise, our project-based curriculum will position you as a future leader and innovator in these exciting industries.
STEM-Designated Degree
The M.S. in hospitality and sport business analytics is a STEM-designated degree program and provides international students 24 months of OPT (Optional Practical Training) in addition to the original 12 months.
Program Highlights
Accelerated Pace
In as little as 1 year, you can complete the 30-credit hospitality and sport business analytics degree.
Analytical Focus
This curriculum equips you with the highly sought after analytical acumen needed to succeed in an increasingly data-driven global economy. Throughout the program, you’ll cultivate a range of skills including, but not limited to:
- Developing proficiency in data specific to hospitality and sport industries.
- Investigating and solving key business challenges using statistical methodologies.
- Applying fundamental principles of revenue management towards achieving firm outcomes of optimized capacity and revenue maximization.
- Performing feasibility analyses for investment decisions.
Faculty Expertise
Lerner faculty who teach in the master’s program bring a combination of academic and industry experience designing analytical solutions for hospitality and sports organizations.
State-of-the-Art Facilities
The Department of Hospitality and Sport Business Management has two living research labs on campus: the Courtyard Newark at the University of Delaware and Vita Nova, a gourmet student-operated/managed restaurant.
Customizable Curriculum
You’ll receive a solid analytical and industry foundation by taking the program’s core courses and then customize your degree by focusing on either a sport or hospitality concentration.
Core Courses (21 Credits)
BUAD 620 – Fundamentals of Business Analytics
BUAD 621 – Decision Analytics and Visualization OR MISY 675 Dashboard Design and Storytelling
HOSP687/SPTM 687 – Hospitality and Sport Revenue Management
HOSP 604/SPTM 604 – Hospitality and Sport Business Finance & Strategy
Industry Core (9 Credits)
HOSP/SPTM 601 – Foundations of Hospitality and Sport Management
HOSP 602 – Customer Experience Management
HOSP/SPTM 691 – Hospitality and Sport Event Management
Hospitality Concentration (9 Credits)
HOSP 645 – Advanced Restaurant Management
HOSP 690 – Hospitality Business Analytics
HOSP 644 – Hospitality Management Graduate Internship OR Elective
Sport Concentration (9 Credits)
SPTM 616 – Sport Marketing
SPTM 690 – Sport Business Analytics
SPTM 644 – Sport Management Graduate Internship OR Elective
Career Opportunities
You’ll graduate with a unique skill set that opens doors to a wide range of career opportunities in the hospitality and sports industries. From business intelligence and revenue management to digital marketing and consumer insights, our M.S. in hospitality and sport business analytics prepares you for success in today’s competitive job market.
Lerner Graduate Success
After graduation in 2023, 97% of masters-level students were employed (earning an average salary of $96,234). The Career Outcomes website reports what our graduates do, where they work and the salaries they make.
News
- UD Lerner names Markus Schuckert chair of HSBM - Lerner Dean Oliver Yao has announced the appointment of Markus Schuckert as chair of the Department of Hospitality and Sport Business Management, effective Sept. 1, 2025.
- Hospitality Icon Anthony Melchiorri Visits UD Lerner - Hospitality industry expert Anthony Melchiorri was featured as part of the Paul Wise speaker series at Lerner College on May 1.
- UD Hospitality Community Shines at Stars of the Industry Awards - Six members of the University of Delaware community were honored for their outstanding contributions to hospitality at the Delaware Hotel and Lodging Association’s Stars of the Industry Awards on April 10.
- $71.5 Million Gift to UD Will Transform Lerner College - UD announces largest gift in University's history which will help create Lerner College's Siegfried Hall.
- 2024 Lerner College Honors and Achievements - The Alfred Lerner College of Business and Economics celebrated several outstanding students on their academic successes during the 2024 Honors and Achievements Day ceremony on May 10, held at the Audion at STAR Campus.
Contact
Timothy Webb
Assistant professor and graduate director
twebb@udel.edu
+1-302-831-6077
Admissions
Learn more about admissions requirements, deadlines, tuition, scholarships and fellowships available to you.
STEM-Designated Program
This STEM-designated program provides international students 24 months of OPT (Optional Practical Training) in addition to the original 12 months.
Schedule a Tour
Attend a class, see the facilities and meet with professors and students.
Vita Nova Restaurant
Hands-on learning experiences in every crucial role of the restaurant world.
Marriott Center for Tourism & Hospitality
Gain learning experiences in our 126-room award-winning Courtyard by Marriott hotel and state of the art teaching facility.