MBA Digital and Social Media
Online or Hybrid Format
The courses for the digital and social media major or concentration are offered online. You may take MBA core courses outside the specialization in person or online.
Program Requirements
The Lerner MBA’s core business courses and professional development classes give you a solid base of business management knowledge. Then choose a digital and social media specialization option.
Major in Digital and Social Media
The major requires 5 courses and offers an in-depth study of digital media.
Major Courses (15 credits)
COMM 702 – Principles of Strategic Communication
Choose 4 from:
COMM 732 – Social Media Campaigns
COMM 719 – Reputation Management
COMM 731 – Integrated Marketing
COMM 733 – Writing for Digital Media
COMM 734 – Digital Media Content Strategy
COMM 735 – Social Media Management
COMM 736 – User Data Analytics
COMM 739 – Topics in Digital Media
COMM 756 – Advanced Strategic Communication Writing
Concentration in Digital and Social Media
The concentration requires 3 courses and offers a broad view of digital media.
Concentration Courses (9 credits)
COMM 702 – Principles of Strategic Communication
Choose 2 from:
COMM 732 – Social Media Campaigns
COMM 719 – Reputation Management
COMM 731 – Integrated Marketing
COMM 733 – Writing for Digital Media
COMM 734 – Digital Media Content Strategy
COMM 735 – Social Media Management
COMM 736 – User Data Analytics
COMM 739 – Topics in Digital Media
COMM 756 – Advanced Strategic Communication Writing
Career Opportunities
- Strategic communications manager
- Director of communications and marketing
- Social media director
- Creative media manager
- Community manager
Admissions Information
Learn more about MBA admissions requirements, deadlines, tuition and financial aid available to you.
