MBA Public Relations
Online or Hybrid Format
The courses for the public relations major or concentration are offered online. You may take MBA courses outside of the specialization in person or online.
Program Requirements
The Lerner MBA’s core business courses and professional development classes give you a solid base of business management knowledge. Then choose a public relations specialization option.
Major in Public Relations
The major requires 5 courses and offers an in-depth study of public relations.
Major Courses (15 credits)
COMM 702 – Principles of Strategic Communication
Choose 4 from:
COMM 721 – Public Relations Campaigns
COMM 727 – PR Management
COMM 728 – Strategic Communication and Persuasion
COMM 719 – Reputation Management
COMM 722 – Crisis Communication
COMM 725 – Branding
COMM 729 – Topics in Public Relations
COMM 756 – Advanced Strategic Communication Writing
COMM 723 – Strategic Communication Campaigns
Concentration in Public Relations
The concentration requires 3 courses and offers a broad view of public relations.
Concentration Courses (9 credits)
COMM 702 – Principles of Strategic Communication
Choose 2 from:
COMM 721 – Public Relations Campaigns
COMM 727 – PR Management
COMM 728 – Strategic Communication and Persuasion
COMM 719 – Reputation Management
COMM 722 – Crisis Communication
COMM 725 – Branding
COMM 729 – Topics in Public Relations
COMM 756 – Advanced Strategic Communication Writing
COMM 723 – Strategic Communication Campaigns
Career Opportunities
- Communications director
- Director of internal communications
- Corporate communications consultant
- Political strategist
- Chief branding officer
Admissions Information
Learn more about MBA admissions requirements, deadlines, tuition and financial aid available to you.
