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University of Delaware - Alfred Lerner College of Business & Economics

By Lerner August 8, 2019

Marketers serve a vital role as a liaison between businesses and consumers. A marketing degree from the University of Delaware’s Alfred Lerner College of Business and Economics prepares students to formulate plans for pricing, distributing and promoting products while utilizing knowledge of branding, advertising, social media and new product development. 

Students who like coming up with new ideas for products, advertisements and beating the competition will thrive in Lerner’s marketing program.

What is marketing?

Marketing is the process of informing consumers why they should choose a product or service over an alternative option. Marketers identify the wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. 

Marketing requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

Is marketing a good career?

Students who receive a bachelor’s degree in marketing have the chance to continue their education or start a full-time position. Careers in marketing involve solving challenging problems with analytical and creative thinking. Those choosing to further their education can receive an MBA with a concentration in marketing analytics or pursue various business or legal fields. 

How much can you make with a marketing degree?

After graduating in 2018, 92% of Lerner’s marketing majors were employed and earning an average starting salary of $49,430 or pursuing further education.

What companies are hiring marketers?

While there are many options for marketing graduates, the top employers of Lerner’s marketing graduates include, but are not limited to:

  • JPMorgan Chase & Co.
  • Techtronic Industries
  • Insight Global
  • Yelp
  • Vanguard

Marketing degree job titles

Job titles of recently graduated marketing majors from Lerner include, but are not limited to:

  • Account Coordinator
  • Business Analyst
  • Communications Specialist
  • Content Strategist
  • Development Associate
  • Marketing Coordinator
  • Public Relations Coordinator
  • Sales Representative
  • Search Engine Optimization Specialist
  • Social Media Specialist

Are marketers in demand?

According to the United States Department of Labor, employment of marketing managers is projected to grow 10% from 2016 to 2026. This rate is faster than the average for all occupations.