Marketing (B.S.)

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

Program Highlights

Blue Hen Marketing Club

The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.

Other organizations of interest to marketing majors include:

• Alpha Mu Alpha National Honor Society in Marketing
• Blue Hen Investment Club
• Lerner College Trading Center
• Women in Business
• Minority Business Student Association

Honors in Marketing

The Honors College at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles.

The honors degree requires:

1. All requirements for the B.S. in marketing
2. All of the UD requirements for the honors baccalaureate degree

The honors credits in the major must include at least six credits of BUAD and/or FINC courses. They may include required courses from other Lerner departments.

Award-winning Faculty

Lerner marketing faculty members are award-winning researchers and instructors. We publish our research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals. Our research endeavors enable us to teach cutting-edge material in our marketing classes, and as a result our current students and alumni benefit.

Program Requirements

For the most accurate and up-to-date degree requirements, visit UD’s course catalog. Under the Department of Business Administration, select “Display Programs” to find your degree and view course options and sequencing.

Career Opportunities

Within 6 months of graduating, for the class of 2024, 93% of Lerner’s marketing graduates are employed (earning a mean starting salary of $59,170) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center.

Top Employers

Some of the top employers of Lerner’s marketing graduates include:

• JPMorgan Chase & Co.
• ADP
• CMI Media Group
• URBN
• AlphaSights
• PepsiCo
• Citi
• PayPal
• Amazon

Top Jobs

Job titles of recent graduates with a marketing degree include:

• Event Coordinator
• Account Manager
• Media Planner
• Sales Representative
• Leadership/Management Development Program Associate
• Marketing Analyst

Visit the Career Outcomes of Lerner marketing students to see more top employers, job titles, salaries and locations.

News

• Lerner Welcomes New Faculty: Avery Haviv - Haviv, an associate professor of marketing, spoke with Lerner about his research focus and how he got into his career field.  
• Lerner Welcomes New Faculty: Todd Whitlow - Whitlow a visiting instructor or marketing, spoke with Lerner about his passion for sales and how he got into his career field.  
• Julia Birchfield Named Among Poets&Quants Best and Brightest - Birchfield, a senior marketing and global enterprise management double major, was one of 100 students named to the prestigious list.
• Lerner Career Lab Prepares Students for Real-World Careers - Lerner Career Services introduces Career Lab, a monthly workshop using employer-designed job simulations to help undergraduate and graduate business students gain hands-on experience, explore career paths and build job-ready skills.
• Lerner Welcomes New Faculty: Amit Kumar - Kumar, an assistant professor of marketing and psychological & brain sciences; discussed his research focus and how he got into his career field.  

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.