Bachelor of Science in Marketing

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

What I love about my major

In this video, UD Lerner College students majoring in marketing discuss why they chose their major – why it is unique and opportunities they’ve had that will prepare them for their careers.
Watch the video

Program Highlights

Blue Hen Marketing Club

The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.
Other organizations of interest to marketing majors include:

• Alpha Mu Alpha National Honor Society in Marketing
• Blue Hen Investment Club
• Lerner College Trading Center
• Women in Business
• Minority Business Student Association
• Alpha Kappa Psi Business Fraternity
• Delta Sigma Pi Business Fraternity

Honors in Marketing

The honors program at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles.

The honors degree requires:

1. All requirements for the B.S. in marketing
2. All of the UD requirements for the honors baccalaureate degree

The Honors credits in the major must include at least six credits of BUAD and/or FINC courses. They may include required courses from other Lerner departments.

Award-winning Faculty

Lerner marketing faculty members are award-winning researchers and instructors. We publish our research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals. Our research endeavors enable us to teach cutting-edge material in our marketing classes, and as a result our current students and alumni benefit.

Program Requirements

Suggested Course Sequence

Career Opportunities

Within 6 months of graduating, for the class of 2021, 97% of Lerner’s marketing graduates are employed (earning a mean starting salary of $53,017) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center.

Top Employers

Some of the top employers of Lerner’s marketing graduates include:

• JPMorgan
• BlackRock
• AstraZeneca
• Citi
• Insight Global
• Amazon

Top Jobs

Job titles of recent graduates with a marketing degree include:

• Event Coordinator
• Account Manager
• Media Planner
• Sales Representative
• Leadership/Management Development Program Associate
• Marketing Analyst

Visit the Career Outcomes of Lerner marketing students to see more top employers, job titles, salaries and locations.

Alumni Testimonials

Alison Steele, Class of 2012, JP Morgan Chase
“As a marketing major at the University of Delaware I enjoyed learning in small classes and appreciated the personal relationships I was able to have with my professors. The emphasis on hands-on learning through classroom activities and internship opportunities provided me with the skills and experience employers and graduate schools are looking for.”

Eric Collins, Class of 2011, Time Inc.
“My experience as a University of Delaware marketing major was the perfect blend of engaging classroom discussion, caring professors who were always there to lend insight, and exposure to emerging business trends and technologies. The case studies that I worked on provided excellent topics for interview discussion, and allowed me to show potential employers that I was able to apply the concepts I had learned.”

News

• Lerner Students Host Sorbonne Peers in Study Abroad Exchange Program - Professor Ryan Sanders started an exchange program between Lerner Students and Parisian students at the Sorbonne Nouvelle that is paying dividends already.
• Not Everyone Sits Still for Advertising - Lerner Professor Matthew McGranaghan’s new research might change the way big companies advertise with TV networks. His work gives insight into what people want.
• Lifelong Lerner: Aoyi Shu - Aoyi Shu, a member of UD’s Lerner Class of 2022, shared her favorite UD memories, how she has grown during her time at UD and her plans following graduation.
• Lifelong Lerner: Ilana Rosen - Ilana Rosen, a member of UD’s Lerner Class of 2022, shared her favorite UD memories, how she has grown during her time at UD and her plans following graduation.
• Lifelong Lerner: Josephine Cort - Josephine Cort, a member of UD’s Lerner Class of 2022, shared her favorite UD memories, how she has grown during her time at UD and her plans following graduation.

Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.

Admissions & Financial Aid