Marketing (B.S.)

Students at a conference table.
Connect companies and consumers with your marketing skills.

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.

As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development. This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.

If you like coming up with new ideas for products, advertisements and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then marketing is the major for you.

What I Love About my Major

In this video, UD Lerner College students majoring in marketing discuss why they chose their major – why it is unique and opportunities they’ve had that will prepare them for their careers.

Watch the video

Program Highlights

Blue Hen Marketing Club

The Blue Hen Marketing Club provides resources and opportunities for real-world experience to students interested in marketing. This active community hosts various events throughout the year, including a marketing-specific career fair, speakers, panels, field trips and social events to get students more involved in the marketing community.

Other organizations of interest to marketing majors include:

  • Alpha Mu Alpha National Honor Society in Marketing
  • Blue Hen Investment Club
  • Lerner College Trading Center
  • Women in Business
  • Minority Business Student Association

Honors in Marketing

The honors program at UD offers a scholarly and enriching community that extends well beyond graduation. You’ll enjoy smaller, more challenging classes and the opportunity to engage in research and assume leadership roles.

The honors degree requires:

  1. All requirements for the B.S. in marketing
  2. All of the UD requirements for the honors baccalaureate degree

The Honors credits in the major must include at least six credits of BUAD and/or FINC courses. They may include required courses from other Lerner departments.

Award-winning Faculty

Lerner marketing faculty members are award-winning researchers and instructors. We publish our research in top journals, receive grants, win awards and honors and serve on the editorial boards of top journals. Our research endeavors enable us to teach cutting-edge material in our marketing classes, and as a result our current students and alumni benefit.

Program Requirements

Suggested Course Sequence

Freshman Year
First semester
ECON 101 – Microeconomics
MATH 221 – Calculus I
Natural sciences & technology breadth course
History & cultural change breadth course
BUAD 110 – Basics of Business
Second semester
ENGL 110 – First-Year Writing
Creative arts & humanities breadth course
ECON 103 – Macroeconomics
PSYC 100 – General Psychology
Natural sciences & technology breadth course with lab (4 credits)
Sophomore Year
First semester
ACCT 207 – Accounting I (Financial)
MISY 160 – Business Computing
STAT 200 – Basic Statistical Practice
Creative arts & humanities breadth course, history & cultural change breadth course or foreign language
SOCI course from Social & Behavioral Sciences
Second semester
ACCT 208 – Accounting II (Managerial)
BUAD 301 – Introduction to Marketing
MISY 262 – Fundamentals of Business Analytics
MISY 261 – Business Information Systems
COMM 212 – Public Speaking & Professional Presentation or HOSP 230 – Executive Presentations and Professional Development
Junior Year
First semester
BUAD 302 – Marketing Research
BUAD 306 – Introduction to Service & Operations Management
BUAD 309 – Organizational Behavior
FINC 311 – Principles of Finance
Multicultural Requirement
Second semester
ACCT 352 – Law & Social Issues in Business
BUAD 476 – Marketing Analytics
International theme elective
Social & behavioral sciences breadth course
Free elective

Senior Year
First semester
BUAD 479 – Marketing Strategy for the Firm
BUAD 471 – Advertising and Media Management or BUAD 473 – Consumer Behavior
Marketing elective
Marketing elective
Free elective
Second semester
BUAD 441 – Strategic Management
Creative arts & humanities breadth course, history & cultural change breadth course or foreign language
Social & behavioral sciences breadth course
Professional elective
Free elective

Career Opportunities

Within 6 months of graduating, for the class of 2022, 91% of Lerner’s marketing graduates are employed (earning a mean starting salary of $57,889) or pursuing further education. For more information on career resources please visit the Lerner Career Services Center.

Top Employers

Some of the top employers of Lerner’s marketing graduates include:

  • JPMorgan
  • BlackRock
  • AstraZeneca
  • Citi
  • PayPal
  • Amazon

Top Jobs

Job titles of recent graduates with a marketing degree include:

  • Event Coordinator
  • Account Manager
  • Media Planner
  • Sales Representative
  • Leadership/Management Development Program Associate
  • Marketing Analyst

Visit the Career Outcomes of Lerner marketing students to see more top employers, job titles, salaries and locations.


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.