Business Analytics (B.S.)

Business analytics turns raw data into a story.

Streams of information flow from diverse sources like online transactions, mobile apps, sensors, videos and social media. Companies need individuals to transform this vast reservoir of data into a competitive edge, and this is where business analytics majors excel. Not only are they adept at handling data but they’re also skilled communicators, effectively translating complex insights for their entire team.

Business analytics majors master data collection, cleaning and analysis, and their insights allow organizations to make data-driven decisions. Business Analytics majors are trained in performing descriptive analyses, assessing historical data and trends; predictive analyses, predicting future outcomes; and prescriptive analyses, offering recommendations for operational enhancement.

The B.S. in business analytics is a STEM-designated degree program and provides international students with 36 months of Optional Practical Training.

Program Highlights

The business analytics major teaches you about the theories and methods of analyzing large volumes of data. You will learn how to leverage data to gain competitive advantages and strategic insights in today’s business world. The major focuses on the following critical skill areas:

  1. Import and pre-process data
  2. Model and evaluate data
  3. Visualize and communicate the results

STEM OPT Program

The B.S. in business analytics degree is a STEM-designated degree program and provides international students 24 months of OPT (Optional Practical Training) in addition to the original 12 months.


What I Love About my Major

In this video, UD Lerner College students majoring in business analytics discuss why they chose their major – why it is unique and opportunities they’ve had that will prepare them for their careers.

Watch the video

Program Requirements

Suggested Course Sequence

All courses 3 credits unless stated otherwise.

Freshman Year
First semester
MATH 221 – Calculus I
ECON 101 – Microeconomics
MISY 160 – Business Computing
Social & behavioral sciences breadth course
BUAD 110 – Basics of Business
Second semester
ENGL 110 – First-Year Writing
MATH 230 – Finite Math with Applications
ECON 103 – Macroeconomics
History & cultural change breadth course
Social & behavioral sciences breadth course
Sophomore Year
First semester
ACCT 207 – Accounting I (Financial)
MISY 261 – Business Information Systems or MISY 225 – Introduction to programming business
STAT 200 – Basic Statistical Practice
Natural sciences & technology breadth course
Creative arts & humanities breadth course
Second semester
ACCT 208 – Accounting II (Managerial)
MISY 225 – Introduction to Programming Business Apps or MISY 261 – Business Information Systems
MISY 262 – Fundamentals of Business Analytics
BUAD 345 – Decision Analysis and Visualization
Creative arts & humanities, History & cultural change or foreign language course
Junior Year
First semester
BUAD 301 – Introduction to Marketing
BUAD 306 – Service & Operations Management
BUAD 309 – Organizational Behavior
FINC 311 – Principles of Finance
MISY 330 – Database Design & Implementation
Second semester
COMM 212 – Public Speaking & Professional Presentation or HOSP 230 – Executive Presentations and Professional Development
BUAD 346 – Analytical Decision Making
MISY 331 – Machine Learning for Business
Concentration course
Analytics elective
Senior Year
First semester
Ethics course
Analytics elective
Concentration course
Analytics elective
Concentration course
Free elective
Second semester
Concentration course
BUAD 445 – Business Analytics Capstone
Concentration course
Creative arts & humanities, history & cultural change or foreign language course
Natural sciences & technology breadth course


As part of the business analytics major, you will choose a concentration, which focuses on one aspect of business. You will then apply analytics to that concentration. Based on your interests and career goals, choose from:

  • Accounting
  • Economics
  • Finance
  • Hospitality
  • Management
  • Sport Management
  • Marketing
  • Operations Management

Career Opportunities

A degree in business analytics will prepare you to work in a wide variety of industries, in jobs such as:

  • Data analyst
  • Business analyst
  • Business systems analyst
  • Process improvement analyst
  • Technical analyst


Admissions Information

Learn more about undergraduate admissions requirements, deadlines, tuition and financial aid available to you.