Blue Hen Marketing Club | Lerner
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University of Delaware - Alfred Lerner College of Business & Economics

By Lerner College May 27, 2021

Students at the University of Delaware’s Alfred Lerner College of Business and Economics have almost 30 unique student groups that they can choose to join. In each installment of this series, an executive member of one of these student groups will share their first-hand experience choosing, participating in and eventually leading their group.

Cait Krystall, Class of 2021 management and marketing double major with minors in international business studies, professional selling and sales management and advertising, is the president of the Blue Hen Marketing Club at the Lerner College. Krystall shared why she joined the Blue Hen Marketing Club, what makes this group unique and more!

Lerner: When and why did you choose to join this student group?

Krystall: I got involved with the Blue Hen Marketing Club in the fall of 2017. I joined because I wanted to be more involved on campus. I also felt that the Blue Hen Marketing Club would help me develop my skills personally and professionally.

Lerner: When and where does your student group meet and approximately how many members do you have?

Krystall: Due to COVID-19 majority of our meetings are virtually on Zoom. Our club usually has three events a month. We have about 65 people involved at this time.

Lerner: What is the mission/goal of your student group?

Krystall: Our goal is to help students become more involved on campus and help them with professional development.

Lerner: What is your best memory from this student group?

Krystall: My best memory was attending the AMA Conference in New Orleans in March of 2019.

Lerner: What is unique about your student group?

Krystall: We offer several opportunities to get involved ranging from guest speakers to networking events.

Lerner: What has been your proudest moment leading your student group?

Krystall: My proudest moment leading this group was being able to continue to make the club great even with the circumstances of the COVID-19 virus.

Lerner: What are your goals for the future of your student group?

Krystall: Our main goal is to increase our student involvement and also be more involved in the events at the AMA conference.

Lerner: How has your student group helped you grow?

Krystall: I feel like this student group helped me mature, but also helped me grow professionally.