The Carol A. Ammon Case Competition gives graduate student teams the opportunity to create and present recommendations for the competition’s focal company. The teams present their recommendations in two judged rounds. The preliminary round is judged by alumni and friends of the UD MBA program. Judges for the final round include leaders of several regional firms and/or executives from the focal organization.

The competition enhances students’ analytical and presentation skills, expands students’ business vocabulary and exposes them to a vital audience of regional corporate leaders.

The Carol A. Ammon Case Competition is made possible by the generous support of Endo Pharmaceuticals and named for the company’s founder, Carol A. Ammon.

Prior Case Competitions have focused on the following organizations:

  • ENDO Pharmaceuticals
  • Rent the Runway
  • Dogfish Head Brewery
  • B Lab
  • Cancer Care Connection

Recent News

I survived my first case competition - In this guest post, Naomi Wakiaga, UD Lerner master's of international business student, shares her experiences about participating in this year's Carol A. Ammon Case Competition.
Upgrade that POS takes top honors at 19th Carol A. Ammon Case Competition - Three student teams took the honors at the 19th edition of the Carol A. Ammon competition, presented by the Lerner College of Business and Economics on March 18. This year’s case, titled “Danger on the Horizon: Blue Horizon Dive Center,” focused on a dive center in nearby Glen Mills, PA.

Past Competitions







Competition Rules

Teams are competing for bragging rights and trophies. The winning teams will also share $5,000 in cash. Please become familiar with the rules before submitting a team.


The case involves strategic management issues across a variety of functional business domains (e.g., marketing, operations, finance, MIS, management, etc.), and deals with current issues facing a focal organization. Regardless of the time frame specified in the written case, the case will be treated as “live,” meaning that any publicly available information that has come to light since the case was written, as well as any historical information not contained in the case, is fair game for use in competition analyzes. In other words, presentations should address the actions that the focal organization should take as of the day of the competition.

In the preliminary round, each team will have 25 minutes to present its analysis of the case, plus up to 12 minutes for Q&A. In the final round, teams will have 25 minutes to present and up to 15 minutes for Q & A. During presentations, teams should plan to address: (1) key aspects of the business situation faced by the case’s focal organization, (2) strategic recommendations for responding to the business situation, (3) a convincing rationale for those recommended actions, (4) a plan for implementing recommendations, and (5) a discussion of the measures (or metrics) that will be used to determine the extent to which the recommended actions result in success/failure, especially profit and loss. Teams are free to spend as much or as little time discussing each of these components as they wish; however, all teams are strongly encouraged to consult the scoring criteria listed below to get a sense of how important each criterion is to achieving success in the competition.


Preliminary round judges will be University of Delaware MBA Alumni. University of Delaware faculty members may also serve as preliminary round judges, if needed. Final round judges will be prominent members of the business community. A preliminary list of final round judges will be posted on the competition website as the competition date approaches.


The panel of judges will submit one overall score for each team that reflects the consensus of the panel. The overall score will be based upon the number of points earned for each scoring category listed below
  • Understanding of the Business Situation Faced by the Focal Organization and the Quality of the Rationale or Argument Provided for Recommended Actions (20 points)
  • Quality, Clarity, and Creativity of Recommendations, Implementation Plan as well as the Plan to Assess the Success/Failure of Recommended Actions (40 points)
  • Quality of Presentation Style and Delivery (20 points)
  • Question and Answer Session (20 points)
  • TOTAL Team Score (out of 100 points)

Judges will be encouraged to provide individual, written comments about all aspects of each presentation, so that constructive comments can be provided to participants at the end of each round of the case competition.