A native of Middletown, Del., Nicholas Quintana is graduating from the University of Delaware’s Alfred Lerner College of Business and Economics as an honors marketing major with minors in advertising and applied music.
Quinana was nominated for this series by Professor of Marketing and Associate Dean for Undergraduate Programs Julia Bayuk, who said that he is very involved in and outside of Lerner.
In this profile, Quintana shares his favorite UD memories, how he has changed during his time at UD and his plans following graduation.
Lerner: How do you think you have changed from your first semester at UD to now?
Quintana: I believe my time at UD – especially within Lerner College – has been transformative for me both personally and as a leader. I’ve always been someone who jumps at every opportunity, but UD has helped me refine that ambition into meaningful action. Through the wide array of experiences, challenges, and leadership roles I’ve taken on, I’ve learned to lead with confidence, resilience, and purpose. One mindset that has guided me is: “The worst they can say is no.” It’s pushed me to take risks, ask bold questions, and grow from rejection rather than fear it. I’ve gained not only professional skills, like communication, organization, and strategic thinking, but also a deeper understanding of who I am, what I value, and how I want to be perceived by others.
Lerner: What have been some of the challenges you have faced during your college experience and how did you overcome them?
Quintana: One of the biggest challenges I’ve faced during college has been managing my fear of missing out. As someone who’s always been heavily involved, I often felt like I wasn’t doing enough, even while juggling a packed schedule of extracurriculars and nearly 20 credits each semester. Over time, I’ve learned that being everywhere at once isn’t sustainable, and more importantly, it isn’t necessary. I began to prioritize the opportunities that truly mattered to me, and in doing so, I developed strong time management skills, learned how to set boundaries, and became more intentional with how I spent my time. This shift not only helped me stay involved in meaningful ways but also allowed me to maintain strong academic performance and protect my own well-being.
Lerner: What was your favorite signature UD experience and why?
Quintana: My favorite signature UD experience has been joining the Harrington Theatre Arts Company (HTAC). I’ve always believed it’s important to stay connected to passions outside the classroom, and HTAC has given me that outlet in the most rewarding way. Over the past two years, I’ve grown within the organization as a cast member, cast representative, and most recently, as the Director of our Spring 2025 production of Chicago. These roles have allowed me to express myself creatively while also developing leadership and collaboration skills. As director, I also worked closely with the publicity team to design a strategic marketing campaign for the show, which ultimately earned the 2025 YoUDee Award for Best Individual Marketing. It was a proud moment that perfectly reflected how I’ve been able to merge my passion for the arts with the skills I’ve gained as a marketing major.
Lerner: Did you have a Lerner professor or staff member that had a big impact on your UD experience?
Quintana: Julia Bayuk had an incredible impact on my UD experience. From the moment I stepped into her BUAD110 classroom, I felt inspired and supported, and knew I had the potential to thrive within the Lerner community. As a Business Undeclared student at the time, Julia helped me explore my interests and ultimately discover my passion for marketing. She encouraged me to apply to be a Peer Mentor for BUAD110, a role I’ve proudly held ever since. This past fall, I had the privilege of serving as the Peer Mentor for Julia’s sections. This was a full-circle moment that perfectly captured how much I’ve grown and how influential she has been in that journey. It was the perfect way to wrap up my time at UD.
Lerner: What does being a “Lifelong Lerner” mean to you?
Quintana: To me, being a Lifelong Lerner means carrying forward the values, lessons, and connections I’ve gained at UD well beyond graduation. It means staying engaged with the community that helped shape me—whether by mentoring future Blue Hens, supporting Lerner initiatives, or simply showing up when help is needed. The experiences I’ve had here, both inside and outside the classroom, have prepared me not just for a career, but for a life of learning, leadership, and service.
Lerner: What advice would you give to incoming freshmen to make the most out of their college experience?
Quintana: My biggest advice to incoming freshmen is to take in every moment, because four years go by faster than you think. Don’t be afraid to take risks or try something new, even if it scares you. I often remind myself that nerves aren’t something to fear; they’re a sign that you care deeply about what you’re doing. Say yes to opportunities: join that club, talk to the person next to you in class, audition for the role, apply for your dream internship. College can be the best four years of your life if you allow yourself to lean in fully. You don’t have to have it all figured out; just be open to growth, connection, and a little bit of adventure.
Lerner: What are your plans following graduation?
Quintana: Following graduation, I plan to take the month of June to celebrate the accomplishments of my four years at UD. During that time, I’ll be wrapping up final interviews with a few companies in the area and enjoying a well-earned family cruise to Bermuda! Once I return, I’m excited to officially begin my professional career and bring everything I’ve learned at UD into the workforce.